- Traffic for online style sites increased by 27% over the previous year
- The most browsed brand names on Google around the world were H&M, ZARA and Adidas, since September 2018– inthe UK, it was New Look, TopShop and Boohoo
- In the UK, the most greatly trafficked fashion e-commerce sites were ASOS, followed by Next and Adidas
With London Style Weekbehind us, trends information company SEMrushcrunched online fashion search data to reveal online shopping patterns and the most popular e-commerce websites in terms of style sales, over the previous year.Overall, traffic for online style sites increased by 27 %. Here are the findings from the study *, featuring the most recent data about the following trends in 2018: Save Cash & Time. Join Our Newsletter Totally Free.
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One of the most prominent research studies of SEMrush throughout the past year had to do with”fake brand names.”By checking out the most popular fake fashion products individuals looked for, SEMrush discovered that both globally and in each of
the different nations studied, buyers were mostly purchasing imitation Supreme and Ray Bans.Leading brands in terms of marketing SEMrush looked at the fashion e-commerce brand names that most
promoted sales in their advertisements. For this part of the research study, brand names were differentiated from aggregators. In the U.K., Jacques Vert()led in sales advertisements covering the year. The most popular discount rate for brand names promoting sales in the U.K., U.S., Australia, New Zealand, and Canada was 50%, during all the seasons. * This research study is based upon the data evaluated from the last 12
months. Besides around the world information, we distilled information particular to the United States(U.S.), UK(U.K.), Australia(AU), Canada(CA), New Zealand(NZ), and India(IN). To access the complete study, please go to https://www.semrush.com/lp/fashion/en/.
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