SendPulse Review: One-stop Shop for Digital Marketing

Email is one of the prevalent channels of marketing products and services to a wide range of customers on the internet, but there are other ways of establishing a communication with users, like SMS and Push Notifications. Email is more popular because it’s easy to set up and provides the widest productive reach, but it’s always best to reach potential and existing customers in every way possible.

It is, however, not easy to find a service that allows you to use the different messaging channels at the same time, and managing different tools for these different marketing platforms can be very tasking. SendPulse fixes that problem.

SendPulse offers an integrated platform for sending out messages to your audience in different forms, and it does this in such a way that it’s very easy to manage all of your interactions in one place. You can send email newsletters and web push notifications to your subscribers, and follow up with SMS messages for those that didn’t respond earlier.

SendPulse offers quality service that’s hard to see elsewhere, but perhaps more compelling is its pricing structure. The free plans of most online services don’t offer as many features as SendPulse’s, and even the paid plans don’t cost as much as other similar platforms.

More than just an email newsletter tool like MailChimp, SendPulse puts loads of useful options in its users’ hands, all of which can be found under the three basic features of the tool: Email, SMS and Web Push messaging.

Email Marketing

To get started with email marketing on SendPulse, you have to create a mailing list with the details of subscribers you want to start sending messages to. You can either upload a spreadsheet file containing these details or copy the list and paste it yourself.

If you’re coming from an email service like MailChimp or GetResponse, you can provide your API key for these services and your previous mailing list would be imported seamlessly. You can also add more subscribers individually to the mailing list.

Once that is done, you can go ahead to create your campaign. SendPulse offers a drag-and-drop editor that you can use to customize your email layouts, and you can choose from its catalog of over 100 ready-made templates. These templates are responsive, so you don’t need extra tweaks to make them display well on all types of devices.

Now, these are features that you’d find on many other similar services, so what sets SendPulse apart? The answer is Automation 360, an event-based email marketing service that brings automation to marketing.

Automation 360

This service allows you to send messages automatically to your subscribers based on specific events, and it’s available across SendPulse’s three basic features: Email, SMS and Web Push Notifications.

All you need to do is to choose from a list of predefined events or create your own custom event, then set up an autoresponder with email, SMS or Web Push messages that will be triggered when the specified event occurs.

For example, you could have the service automatically send a welcome message when a new subscription is made, or inform your user of a pending item in the cart after a period of time.

You also have resend to unopened option which automatically reruns a campaign with a different subject for subscribers that didn’t open the initial email.

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The features above are important in improving customer retention and engaging with your subscribers, but getting users to sign up in the first place is equally important. SendPulse also helps in that regard.

Email Subscription Forms

SendPulse allows you to generate subscription forms for use in collecting information about your new signups. As with email campaigns, you can choose from a list of predefined templates for the forms and customize it, or create one from scratch with the form builder.

SMS Service

You can reach your global audience on a more personal level with SendPulse’s SMS service. The process is similar to email: you create a campaign, fill in the message you want to send and optionally provide a Sender ID to associate your brand with the message. This service is also integrated into Automation 360, meaning you can set up autoresponders and perform automated actions.

Web Push Notifications

If you’re offering your products and services through a personal/official website, an additional way of reaching your customers with your latest offerings is web push notifications. SendPulse allows you to set up push notifications for your website subscribers in easy steps, and the service is completely free.

Free doesn’t mean restricted, however, as SendPulse allows you to customize the subscription request form, and you can even specify what triggers the form to pop up. Web Push automation is also available in Automation 360.

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In addition to automation, there are some features that are available across the different messaging platforms on SendPulse.

Personalization & Segmentation

You’re more likely to get more loyalty from your subscribers when you address them personally, and SendPulse allows you to include user-specific information like name in each of your email, SMS and web push campaigns.

You might also want to run separate campaigns for different categories of your subscribers. SendPulse allows you to do that with segmentation.

A/B Testing

You can test different campaigns on sections of your subscribers to see which ones give the best results, and with SendPulse A/B Testing, you just need to tweak some settings and you’re good to go. You can also automate the process of determining and applying the best campaign to your general list of subscribers.

Analytics

Setting up and automating campaigns sounds exciting, but you’ll keep getting the same results if you don’t improve your marketing campaigns based on customer actions and feedback. SendPulse provides statistical data on each of your email, SMS and Web Push campaigns, allowing you to identify your areas of strength and further improve on them, and correct your weak marketing strategies.

Pricing

SendPulse offers some of the best pricing plans for digital marketing services, and its forever-free plan is loaded with many features sufficient for small businesses.

You get 15,000 emails for up to 2,500 subscribers for free by default, but you can upgrade to a list-basedplan if you have more subscribers.  If you have a fixed quota of emails that you send out, you can opt for the pay-as-you-go plans instead.

Final Verdict

When looking for an internet-based tool to use, especially in managing sections of a business that are key to its survival, quality, ease of use, and cost often tops the table. SendPulse gives you the best of all of these, and its integration of automation into almost every part of the service makes it the ideal digital marketing tool for small and large businesses.

From a small startup ranked as one of the best by The Next Web in 2016 to launching a Startup Accelerator Program for email marketing development, SendPulse has shown a consistent commitment to improving message open rates and consequently customer retention for businesses.

SendPulse has a 24/7 customer support system with contact forms, live chat and dedicated support phone numbers for swiftly resolving any technical issues you might have with the service. This is another example of SendPulse’s excellence, as poor customer support is usually the Achilles’ heel of otherwise great services.