How has Shake Shack accomplished this impressive success? To find out, VBOUT has analyzed Shake Shack’s current digital marketing strategies, specifically those related to their social media, online reviews, website and branding and email marketing.
Shake Shack reinforces its marketing message by consistent use of its branding graphic, design, imagery, content and Ecommerce on its website.
Shake Shack manages its online reviews on Yelp, Trip Advisor and Foursquare. Each location of Shake Shack has its own online review channel. Channels are spread across different locations and states. For example, every Shake Shack has its own separate Yelp page and the same is true for other channels. The following graphic shows the positive as well as negative feedback of reviewers.
General reviews are based on careful observation of every Shake Shack location. The average review’s rating for each channel was obtained by adding the average stars reviews for each channel of every location and dividing the sum over the number of Shake Shack locations corresponding to that channel. Average rating of stars has been allocated to each online reviews channel mentioned below:
Shake Shack has managed to expand to different locations in the United States by successfully implementing various inbound marketing strategies, as well as creating an appealing website that engages visitors and encourages them with new activities to return to the site again and again.
Shake Shack’s social media program has few shortcomings such as not replying to every comment on some channels, and negative feedback from some online reviewers (common with any business). However, its positive tactics- like engaging with customers and enticing them with new products and contests- and the positive reviews from a large majority of customers more than compensate for these issues.