Short-tail Vs long-tail: Why estate agents should adopt a ‘holistic approach’ to digital marketing

Short-tail Vs long-tail: Why estate agents should adopt a ‘holistic approach’ to digital marketing Short-tail Vs long-tail: Why estate agents should adopt a ‘holistic approach’ to digital marketing

A blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group’s COO. blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group’s COO.

Written by Richard Combellack Chief Commercial Officer at nurturgroup Richard Combellack is Chief Commercial Officer at nurtur.group (the parent company of businesses including The Guild of Property Professionals, Fine & Country, Starberry and LeadPro) Opinion: The importance of a social media strategy for estate agents cannot be overstated Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack. Understanding PECR: Implications for UK estate agents’ marketing practices In the ever-evolving landscape of data protection regulations, estate agents in the UK are urged to familiarise themselves with the Privacy & Electronic Communications Regulations, as they impact marketing… Estate agents urged to ‘take proactive measures’ to protect against cyber incidents Cyber attacks and claims are on the rise, and estate agents need to be prepared, warns Paul Offley of The Guild of Property Professionals. Companies in this article nurtur.group Most read Expansion drive pays off for luxury estate agency as sales soar UK Sotheby’s International Realty has chalked up more than £125mn in combined sales over the last couple of months. £50mn mega-listing in Knightsbridge gets 2024 off to a flyer IN PICTURES: Ultra-prime amalgamation in Finchatton’s boutique Kingwood scheme is one of the first trophy-level instructions of the year. US buyer swoops on £11.5mn Mayfair duplex as super-prime market ‘booms’ In-demand neighbourhood notches up its first £10mn-plus deal of 2024. Quickfire Q&A: Finchatton’s Charles Leigh on the prospects for the prime market in 2024 Finchatton’s sales director Charles Leigh has been operating in the resi market for more than 25 years, working on many of the capital’s most prestigious schemes, most recently The Whiteley (below). Design studio picks up prestigious Phillimore Estate project Mayfair-based OWN London will be carrying out a full restoration and reconstruction of a vast mansion in Kensington. Standout St John’s Wood townhouse finds a buyer Handsome low-built specimen hit the market last year asking £22mn. Well-known RBKC agency expands into Marylebone & the West End Maskells has recruited industry veteran Mitchell Murphy to head up its new Marylebone & West End sales team. Dubai’s biggest penthouse offered up for £130mn EPG launches ‘iconic’ triplex unit crowning new Raffles-branded scheme in Palm Jumeirah. Government to cut retrofit red tape for historic homes Planning rules to be relaxed following review into challenges faced by heritage sector. Savills acquires Swiss ski property agency Verbier Location provides property management and holiday rental services in the Swiss ski resort. LATEST ARTICLES Completed sales slid by nearly a fifth last year – Winkworth Plc ‘more optimistic’ as mortgage market mayhem subsides. Boutique west London agency ‘bucks trend’ as design-led deals rise The recently-expanded Domus Nova team tucked away a number of standout homes in and around Notting Hill last year. Major estate agency PLCs set to merge Belvoir and TPFG operate a realm of high street estate agency and property brands, including Martin & Co, Hunters, Ellis & Co, CJ Hole, Belvoir, Mr and Mrs Clarke, Newton Fallowell, Northwood and Mortgage… ‘World’s tallest resi tower’ project sparks bidding war as Dubai market hits new heights Record-breaking Dubai Marina scheme, stalled since the GFC, attracted 46 bids. A record 50% of homes sold last year took a price cut After a subdued 2023, Hamptons expects the supply of homes available to buy to improve this year, although ‘confidence could still be vulnerable to economic shocks and global events’.