The internet revolution in the 1990s created a lot of chaos as well as opportunities in the labour market in India and across the world. The revolution has led to an IT industry boom and has created opportunities mostly in the field of data entry and low end coding. Fast forward to the 2020s ,most of these glittering opportunities have vanished or started disappearing because of advancement of tech automation and high competition in the tech arena. Therefore to keep up with the pace of technology, it has become a necessity to get one’s feet wet with futuristic technologies particularly with the digital marketing course.
Confused About What’s Next After Graduation?
As Simon Sinek said, working hard for something we don’t care about is called stress.Working hard for something we love is called passion. However figuring out our passion is a tedious task and most people end up with a job they don’t love. Hence, it is so important to find a career that you love.
Additionally, it should be kept in mind that one should precede the trend of market dynamics and not follow the tide for a smoother career transition.
Fingers crossed. Digital Marketing comes to your rescue.
how Digital marketing course can be a game changer for your career
Here we will learn about rational grounds of choosing a digital marketing course as a perfect option to kickstart your career.
As we get started, Digital marketing comes in handy for students of various backgrounds and for a variety of professionals. An interested person with any background having a laptop, fast internet connection and good communication skills can master it.
One can easily learn from an expert digital marketer within 3-6 months of intensive practical training.
No Past Work History Required
A graduate degree is not a prerequisite for learning digital marketing.
Furthermore Fear of MIssing Out gets intensified when the age progresses. But age is just a number to learn digital marketing and to become an expert digital marketer.
The trait of being a no strings attached course is a boon for those aspiring for a tech level job. Good knowledge of the field and how it works will make you a desirable candidate.
Digital marketers across the globe are commanding high salary packages.
There is surprisingly high demand for marketing specialists across the globe. As the demand exceeds the supply, the average salary of a competent digital marketer gets increased.
As per glassdoor, the average salary of a digital marketer is between INR 2,50,000 and INR 5,00,000. The salary grows with experience and it can reach up to INR 8,00,000 to INR 10,00,000.
According to Glassdoor reports, the average salary for a digital marketing manager is $66,000 per year.
With 8,60,000 job openings, digital marketing specialists are among the top 10 most in demand jobs in 2023 as per LinkedIn. Prospects for social media manager, content creator and SEO specialist vary across the world.
Promotion prospects of a digital marketer are also high. You can join as an apprentice and then can get promoted to field specialists and then to digital marketing manager and so on.
The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years.
The pandemic hits almost every sector of the service sector including the IT sector employment. But one of the least impacted was the digital marketing sector. As the work is digital, work from home strategies widely helped the digital marketing companies to expand their reach to more and more diverse areas of the society.
In addition, moonlighting and side hustles became a hobby for techies during the period which helped them earn additional income from other than their regular income jobs.
Digital marketing is all about flexibility. It doesn’t fit into the 9-5 schedule. You can work from anywhere at any time and get the job done.
Even websites like fiverr lets you do freelancing and helps you earn additional income without many hurdles.
As we live in the decade of gender equality, there is an alarming rise of demand for women centric jobs. As most women prefer a good work life balance and work from home, digital marketing became one of the favourable career options for them.
As the screen on time became all time high at 4.66 billion active users, it would be a crucial decision for women to select one of the fastest growing disciplines in the world.
World as a global village as a concept has now become a reality with the emergence of digital technologies. Where the geopolitical boundary gets vanished, sky is the limit for a digital marketer.
He/She views the big world as an opportunity to get products /services to maximum customers across the globe.
Unlike conventional marketing which relied on fliers, banners and tele marketing strategies, digital marketing course offers a wide vistas of opportunities as mentioned below
- Content creation: Creating and managing content for a brand’s website, blog, and social media channels.
- Search engine optimization (SEO): Optimising a website and its content to improve its ranking in search engine results page (SERP).
- Pay-per-click (PPC) advertising: Managing and optimising paid advertising campaigns on platforms like Google Ads and Facebook Ads.
- Social media marketing: Developing and executing strategies to increase brand awareness and engagement on social media platforms.
- Email marketing: Creating and managing email campaigns to reach and engage customers.
- E-commerce marketing: Developing and executing marketing strategies specifically for e-commerce businesses.
Career prospects for self employment are skyrocketing in the digital field. As the digital Marketing and entrepreneurship commands learning customer insights, artistic creativity, leadership qualities, persuasion and Working relationship with clients, it became easy for a digital marketer to start his/her own business without a second thought.
Let us look into the case of Neil Patel who started as an amateur in digital marketing and now he owns a company in the digital marketing field.
A good digital marketer aspires in scooping out trends and analysing its discoverability. He/she aspires to increase online traffic to their field concerned
Along with that, disruptive technologies like Metaverse and artificial intelligence have opened new vistas of knowledge for digital marketing.
Prospects and Potential of Digital Marketing Career
Finally let us look into the opportunities offered by the profession across the globe. In 2022 ,the field saw a dramatic change especially as a result of the post pandemic boom.
The paradise and dreamland for immigrants across the globe has high potential in the digital marketing field. As the population grows, the screen on time from digital gadgets will also be high.
Almost 93% of the entire North American population access the internet regularly while it is 43% in Africa. But Canadian economy is facing a shortage of digital marketers as per KPMG survey
It is a good time for those in the field who aspire to work and settle as a permanent resident there.
It is a good time for those in the field who aspire to work and settle as a permanent resident there.
The plus point here is business does not shy away from paying handsomely. As an entry level marketer, you can earn up to $47,500 per year. On the other hand, experienced professionals earn as much as $72,017 per year in famous cities like Toronto, Montreal, Calgary, Vancouver etc.
Home to digital corporates like Google,Apple and Microsoft is competing across the world to create brand loyalty. Here, you will never run out of marketing companies here.
Digital marketing ranks among the top three hottest skills that Americans are learning in 2022.
There is a rising demand for marketing professionals with the right hard skills to fulfill specific digital marketing roles. For example, skills like have grown by 84.6% and 46.1%, respectively.
As of January 2022, the average base salary for marketers in the US is $50,676 annually and could vary from $30,000- $2,00,000 according to the role, job type, education, and experience in Cities like New York, Boston, Los Angeles, San Francisco etc.
The number of people using the internet in India is increasing each year. And by the end of 2023, it is expected to reach 932 million internet users.
Currently, digital skilled workers represent only 12% of India’s workforce. So upskilling of workforce is important.
Although the current average pay is INR 4,00,000 per annum, it is expected that there will be a significant raise with digital India campaign and the ongoing digital revolution.
Digital Marketing Trainee – 2 LPA
Digital Marketing Executive – 4 LPA
Digital Marketing Analyst – 6 LPA
Digital Marketing Specialist – 8 LPA
Digital Marketing Strategist – 10 LPA
Digital Marketing Manager – 12 LPA
Digital Marketing Consultant – 14 LPA
Digital Marketing Director – 16 LPA
Digital Marketing Executive – 4 LPA
Digital Marketing Analyst – 6 LPA
Digital Marketing Specialist – 8 LPA
Digital Marketing Strategist – 10 LPA
Digital Marketing Manager – 12 LPA
Digital Marketing Consultant – 14 LPA
Digital Marketing Director – 16 LPA
A prominent leader in the global market is now diversifying their economy to digital fields. However post brexit, the economy is facing severe shortage of digital marketers and knoledge professionals.
Post pandemic scenario,the country is on an economic recovery and aspires to develop mainly on the digital sphere.
Still, 76% employers think lack of digital talent will negatively impact the growth.
It paves way for an amazing opportunity for employers to hire professionals with a decent average pay is £30,000. Here you could be the one that grabs this opportunity.
Ireland
- Service economy in Holland is centred mostly on the Amsterdam Rotterdam stretch and is longing to be a major digital marketing player by 2030. The pay scale varies from USD 30,000-to 70,000 according to the role, education, and experience.
- Ideal destination for a digital marketer, if you are proficient in local languages. The average pay is USD 30,000
As per LinkedIn, 87% of jobs in Australia now require digital skills and there is need for 1,56,000 technology workers to keep up with the digital transformation.
With good knowledge and experience in digital marketing, you’ll be able to fill this gap in cities like Sydney, Melbourne, Brisbane, Rhode with excellent job opportunities.
The average digital marketer can earn as much as $81,910 per year, which is the highest among the list. And, with experience, you can get a salary of $100,007 per year.
Service Industry is no longer a monopoly for western countries. Developing nations in the middle east are expanding their horizons from petroleum to new field including digital marketing.
- However, they face dearth of qualified professionals
- After the pandemic, the need has increased even more. The average pay is AED 184,000 per annum.
Asean economy is called asian tiger cubs and have a lot of potential to grow especially in the digital sphere. However the population here is less but the internet users are booming.
The average pay is USD 30,000 per annum.
Let us quick recap, a digital marketing course after graduation could be a better life choice you will never have to regret. As the market dynamics gets paced up, it is better for the traditional marketing players to look at the larger picture.
The major challange in digital marketing is that it is dynamic and one have to be constantly updated as the competition never ends in this globalised world.
As we know, fortune favours the brave, a digital marketer should always be ready to change and upskill themselves.
The field may transform , but will never cease to exist as long as capitalistic model of supply and demand exists.
The post Side Hustle or 9-5? Digital Marketing is the Answer appeared first on TechBound Innovations.
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