Social Media Marketing for Travel Agency – Social media has changed the game in terms of business, marketing, and customer service. Whether you’re a travel agency, restaurant owner, cruise ship, hotel, casino, or a destination marketing organization you have one choice to grow fast in world and that is effective social media marketing and engagement is vital to the success of your business.
Travel companies are the companies or the organizations that work for the traveling of people in national and international ways. The competition is tough in the market. Hence, every company wants to grab customers for using the facilities provided by their company. Social Media allows you to communicate with clients or potential clients in a different tone and format than any other marketing channel. The various platforms allow you to get to know your customers and to build and strengthen relationships.
According to the survey let us look at some facts and figures of why Social media is becoming the most important & mandatory marketing channel for travel.
As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users and has reached more than half of the world’s global audience. Every 7 minutes is spent online on Facebook around the world.
From the researches we have found that 100% of Travel brands globally had a Facebook brand profile and 75% of travel brands have a Twitter profile. 71% of travel brands have agreed that to some extent Social Media has played an important role to improve engagement. While 50% of travel brands have agreed that they have generated direct bookings from the social media channels like Facebook, LinkedIn Twitter, YouTube, Linkedin and Instagram
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