Social media is one of the easiest ways to build brand awareness and boost engagement within your community. But you need to keep coming up with relevant, engaging post ideas that can skyrocket your engagement.
Since SMBs won’t always have the time or budget to experiment with social media marketing, we have compiled a list of 13 social media post ideas to make boosting your engagement easy for you.
Company behind-the-scenes
Social media has evolved from just showing what you did that day, to actually bringing more value to your audience; by sharing behind-the-scenes snippets or stories of what makes your company tick.
And sometimes, presenting an authentic behind-the-scenes glimpse of your company culture can be all it takes to create better relationships with your customers and foster brand loyalty.
Trending memes
Memes and GIFs have become such a part of our daily lives now that we often don’t even recognize that we click and interact with them several times a day. So what does all this mean for your business?
You will keep getting a ton of engagement even if people don’t use your products or services until you don’t become a prominent part of their social media feed.
Trending memes will also give people a new way to relate to you, allowing you to boost engagement, create remarkable content, and stand out from the crowd.
Industry updates
Whether it is a new law, an event or conference of significance or a new announcement from a competitor that will change the way people do business in your industry, posting industry updates can be an excellent way to generate social media engagement.
Ensure that you only post updates your followers want to hear – ditch anything that you think will not pique their interest.
User-generated content
The main goal of social media is to create a channel for customer interaction. You don’t want everything to be automated. But you can make your posts feel more personal by adding some user-generated content into the mix.
This can make your followers feel like they have a hand in building your brand. All you have to do is ask users for participation through a contest and showcase the best from the lot.
Customer and employee testimonials
Testimonials provide social proof and can help convince undecided buyers. Whether it is a happy customer or loyal employee, getting a testimonial of praise from someone you know can go a long way in building trust and credibility for your business.
And honestly, those are some of the only surefire ways to boost your website’s credibility and increase your conversion rate.
Account takeovers
What if you let someone that your target audience looks up to or hears a lot about handle your social media account for a day?
An ingenious form of marketing for brands, takeovers allow you to give influencers in your industry the opportunity to have a bigger voice.
It can also give your brand the chance to engage with multiple people rather than just one at a time because the influencer will attract their followers to your account.
Letting someone take over your account for the day is also a great way to humanize your brand and build credibility.
AMA compilations
There is no better way to get to know your audience than to answer their questions. And social media AMAs can help you validate your business, reach an engaged audience, and strengthen relationships with potential clients as they show you care about your followers enough to respond to their queries.
And once you are done hosting your AMAs, you can post a compilation of the best ones on your grid for those who couldn’t catch them live.
Personal stories
More businesses need to focus on providing social media users with personal consumer stories down to a human level. When you provide that level of interaction and storytelling, it makes social media users feel more invested in your business (and your products), making it easier for you to convert them into paying customers.
Creative job postings
You don’t just want to post jobs on social media; you want to attract candidates who comprehend your level of creativity. Unconventional job postings allow you to highlight the work culture and inspiration behind the business. They help you attract candidates that identify with your company and contribute to your company using similar standards.
Expert tips
Social media users are searching for a human touch. Posting tips and tricks let you humanize your brand in a way that helps you build trust with your readers. People love it when brands share with them what works for them. So, if you can find a way to offer solutions to common industry problems, you will enjoy a steady flow of engagement for as long as you want.
More importantly, by putting out bite-sized content in a series format, you will also be giving yourself more time to work on other projects as well as give yourself a break from the writing process.
Tutorials and product demonstrations
Anyone can make a product tutorial on the internet. But it is only more engaging when it comes directly from the brand.
Your social media account should entertain, educate, and uplift your customers with fun and interesting social media posts. And tutorials and product demonstrations are perfect to gain more followers and connect with your audience by establishing your credibility and expertise in your industry.
Boosting your audience and gaining more likes, followers, and comments is not always easy – But it is possible to drastically increase your online engagement even if you have limited resources and/or budget.
All you need to do is get familiar with some of the proven marketing strategies – which can be quite time-consuming. So, why not let Seota Digital Marketing do it for you?
As a National and Local Excellence Awards-winning digital agency, we are focused on not letting you lose any valuable social media opportunities. Interested in knowing more? Get in touch with our digital experts.
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