Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:
Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft® PowerPoint®presentation illustrating your Marketing Plan.