Digital Marketing is not the future anymore! In fact, it is far more ‘present’ than you would like to believe. If the effects of the pandemic have shown us anything, it is that digital platforms and technologies are the only way forward.
As a brand, which has suffered adversely because of the effects of the COVID-19 Pandemic, you should start engaging with digital marketing. This is because, businesses, which had been able to get a head-start in this field were the ones, which were able to sustain themselves or even create profits!
In this article, we speak to leading opinion-makers. We request them to help out business owners and other heads looking to start digital marketing in 2021.
Why you should look to Start and Invest in Digital Marketing in 2021?
Many business owners state that once the pandemic is over, the over-reliance on digital is likely to fade. In reality, nothing can be farther from the truth. This is because using digital platforms is a habit and a very addictive one at that.
The pandemic has changed consumer behavior in a major way. For example, people who were not using digital for ordering groceries and other essentials have started doing the same. They have experienced the convenience of social media and digital and are very likely to continue with the habit. This is true for most businesses across industry niches.
This trend or habit can also be seen by the huge number of smartphones and other tech products being shipped all over the world. More people using digital means more potential sales for your business.
List of Top 5 Things you should know before Engaging with Digital Marketing in 2021
1. You need a Reliable and Performance-Oriented Agency
Rather than investing in setting up your own digital team, it is best to start with a specialized and reputed digital marketing agency. It is important that as a business owner you do not get swayed by the beautiful places, they can take your brand. Look for real proof like live customer experiences, proof of work, timelines, and their offerings.
2. You need to decide on a Digital Marketing Budget-
While the agency might give you some figures, it is best that you take into account what is permissible for you. Even the best digital marketing efforts will start seeing some results after a period of six months. This is why you need to ensure that whatever you are signing for can be paid for the next six months. Creating a budget is very important.
3. You need to Prioritize your Digital Marketing Activities
If you are someone who is new to this field, a good idea is to take it slow by prioritizing one or two areas at the same time. This means you can go for your website and social media as a start. Once you familiarize yourself, you can invest in SEO and PPC campaigns. A FREE SEO audit report can help you figure out the best possibilities for optimizing website performance.
4. You need to Educate yourself on the field
It is important that business owners keep learning and educating themselves. This will not only help them not get manipulated by their agencies but also allow them to make new discoveries on their own. Small things like how a Google My Business (GMB) account works and can be created can help you understand how digital works. Setting aside a specific time is crucial.
5. You need to Fix Timelines and Decide on your Expectations
You want to start digital marketing for some certain end objectives. It might be more sales, better promotions, or improving the visibility of your brand. It is important that you create a phase-wise timeline, highlighting the goal, which you would want to achieve. This will act as a roadmap and also inform your investments in various digital marketing strategies.
The Final Word
It is important to get a head start over your competitors. For many small businesses, this might be possible, but for others, you might end up just playing catch up. Starting from 2021, every business should look at how they can use and exploit digital marketing and being sizable benefits to their brands.
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