“It is now more vital than ever for universities to display themselves in such a way that is appropriate to students,” states Erica Rocha, Deputy Portfolio Marketing Supervisor of Hotcourses International. “A journalistic approach to digital material is often more efficient than a commercially-driven one and leads to much higher levels of engagement.”
Strategic Facebook Engagement
During a recent Facebook campaign encounter Hotcourses Group’s global websites, Erica and her team reached 98 914 Facebook users. The campaign comprised of a post revealing the University of Glasgow’s status as the top university in Scotland, paired with a video.
“We featured it on our numerous student-facing worldwide sites and made certain that the imagery pertained to our particular markets,” Erica describes.
The post was so well put, that it got 18,297 responses, remarks and shares and 722 post clicks, a real testimony of how relevant content utilized strategically can drive substantial traffic from a targeted audience.Student Recruitment Through New Digital Content Platform Digital projects, such as
this one, form an important part of Hotcourses Group’s brand-new digital content platform, which will go for completion of January across 12 of its international-student-facing sites, Complete University Guide and IDP.com. Combined, these sites reach a global audience of 61 million in yearly traffic.After eight months of substantial advancement, this ground-breaking platform allows regional and worldwide institutions to present their most attractive properties to countless prospective trainees in an immersive and helpful way. Raif Howley, Junior Material Editor of Hotcourses Abroad, says,”We’ve focused on video-led material that will allow prospective trainees to get a concrete feel for each organization’s unique selling points.” For lots of international students, the very first time they see their selected organization is on the first day of their course. Digital representation can therefore make or break a prospective student’s choice.” A large majority of content is composed inhouse, utilizing tried-and-tested styles that speak most successfully to potential students,” explains Raif.” With trainees at the forefront of our methods, we see higher levels of engagement and increased traffic.”Driven by video and strong images, each profile displays key details such as teaching quality, facilities and graduate outcomes in an easy to use
, scroll-down format with an included section devoted to live news updates.65 Universities +Featured on Digital Content Platform Therefore far 65 tertiary institutions from around the globe have actually registered to the brand-new digital platform with 25– including the University of Exeter,
the University of Sheffield and the University of Adelaide– set
to be featured as part of the launch.Ed Kelly, Head of Customer Collaborations for Hotcourses International, adds that the digital content platform will contribute significantly in alleviating the journey prospective students face when browsing for the best course.” Our boosted digital content platform
combined with Hotcourses Group’s partnership with IDP ensures that students are supported from their initial internet search all the way through to enrolment.” If you’re interested in registering to the Material Hubs or to learn more on any of the above contact [email protected]!.?.!The post
Strategic digital marketing set to improve student recruitment appeared initially on
The Hotcourses Group.