The partnership provides advertisers with the means to maximise ad relevancy and engage target audiences, while optimising the user experience.
By coupling its innovative ad formats that engage audiences without interrupting the user experience with Flashtalking’s advanced decisioning capabilities, Sublime can update ad campaigns in real time, depending on audience needs and taking elements such as time, weather, sports results, and location, among others, into consideration.
A recent example is Costa Coffee’s Christmas campaign, which uses Sublime’s immersive swapping skin format – available on both desktop and mobile –and leverages Flashtalking’s geotargeting capabilities to deliver high engagement. The campaign enables users to explore the festive menu options and direct them to their nearest store with its ‘find a Costa near you’ feature.
Andrew Buckman, CEO at Sublime commented: “We are continuously looking for ways to diversify and expand our offering to provide clients with market-leading solutions. Partnering with Flashtalking was the obvious next step, as its technologies enable us to empower advertisers to be in the moment with their audiences. The ability to consider external factors such as weather – which we know impacts shopping behaviour, for example – and adapt campaigns accordingly, helps to further enhance our targeting and drive engagement.”
“Delivering highly impactful, personalised creative in a programmatic landscape is at the heart of what we do,” said John Nardone, CEO at Flashtalking. “Sublime shares our vision for creating relevant digital ad campaigns at scale, as well as understanding the necessity of complex decisioning as part of this process. This integration exemplifies how new collaboration models, processes and tools are the key to helping brands cut through the white noise of digital advertising.
Sublime’s portfolio of ad units, able to leverage Flashtalking’s advanced decisioning, includes a range of high-impact sticky and in-feed ads for mobile and desktop, as well as new video formats.