Preeti Rawat
Manager-Placement and Corporate Relations | Career Coach
A Development Professional with over 7 years of experience in Placement and Corporate Relations, she has valuable insights and expertise in connecting individuals with job opportunities and fostering relationships with companies. Additionally, her experience in career counseling can provide guidance and support to individuals seeking to make informed decisions about their professional paths. Her combination of skills and experience in these areas can be highly beneficial for individuals looking for career advice or assistance with job placements.
Google Certified Trainer with 2+ years of experience in digital marketing, she has specialization in Social Media Marketing, SEO, YouTube, Search Engine Optimization, Graphic Designing & Content Creation.
Digital Marketing Faculty, Safalta
Having overall 5+ years of experience in Digital Marketing. Worked with brands like Accenture, Google Operations Center and last employed in Wipro Technologies where he was responsible for Social Media Marketing. In his professional experience, he has trained 1200+ freshers and experienced professionals in Digital Marketing and has worked as a Digital Marketing Specialist for 120+ clients across the world.
Digital Marketing Head – Amar Ujala
15+ years of work experience in digital domain. He has expertise in E-commerce, News & Information, Telecommunication, VoIP, Finance, Education, Digital Courses, Lifestyle, Business, Automobile, B2b and B2C. His past experiences has been with Aaj Tak, Airtel, HY, Jagran and India Today group. Currently he heads the Digital Marketing team for Amar Ujala.
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Introduction
- How Google Search Works?
- Introduction to Search Engine Optimization
- Types of SEO
- SEO Case Study
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On-Page SEO
- Introduction to On-page SEO
- Meta Tags Optimization (Meta Title, Meta Description)
- Content Optimization (Image Alt Text, Heading Tags, Anchor Text, Internal/External Linking)
- Crawling and Indexing Optimizaiton (Robots.txt, Sitemap.xml)
- Introduction to Keywords Research
- Keyword Research Tools
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Off-Page SEO
- Introduction to Off-Page SEO
- Concept of Backlinks and Link-Building
- Types of Backlinks
- Content-Based Link-Building Strategies
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Google Search Console
- Introduction to Google Search Console
- Google Search Console Setup
- Google Search Console KPIs
- Organic Data Analysis and Reporting
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Introduction
- Introduction to Search Engine Marketing
- Concept of Google Ads
- Discuss Different Types of Ads
- Introduction to Bidding Strategies
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Ad Creation
- Introduction to Ad Campaign Structure
- KPIs in Google Ads
- Google Search Ad Creation
- Google Display Ad Creation
- Google Video Ad Creation
- Keyword Match Types
My name is Vikrant, I am from Delhi. I joined Advance Digital Marketing course from Safalta to start my career in Digital Marketing. I would really like to thank the efforts of Training and Placement department for guiding me and supporting me throughout this journey. During my course, safalta offered us a great opportunity to be a part of their on-the job training program and after many interviews i got a chance to be a part of the OJT and there i got the corporate exposure, I worked for digital marketing team wrote multiple articles, overall it was a great learning experience. Thanks safalta for not only providing us the subject knowledge but giving us the best Industry exposure.
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