Target ROAS for Branded Campaigns: Don’t Do It | JumpFly Digital Marketing Blog

Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way. Bidding algorithms are extremely effective at knowing where traffic is converting best, in ways a human simply can’t keep up with. That said, machine learning has its limits. Managing an […]

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