Tech Jobs Digital Marketing Campaign Reaches 679K People

Onward NRV promoted NRV tech jobs through a digital marketing campaign during the month of November. During the campaign, Onward specifically marketed to individuals living within a fifty-mile radius of the NRV. This was done with the goal of promoting available tech jobs to college students at Virginia Tech, Radford University, and New River Community College who would consider living and working in the region after graduation.

Onward NRV’s “Tech Jobs” and “Tech in the NRV” videos were promoted on the Virginia’s New River Valley social media platforms and YouTube channel.

Here are the results of the month-long campaign:

• Campaign posts reached 679,170 people a total of 1.13 million times
• The featured videos were viewed 306,931 times
• 124,411 people engaged with the campaign content, with 124,411 clicking on a post or video and 1,050 liking, sharing, or commenting on a post or video
• 2,008 people visited TheNRV.org/techjobs

This digital marketing campaign was part of Onward NRV’s efforts to attract and retain talent in Virginia’s New River Valley.

###Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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