This curated list includes important digital marketing updates and insights from the month of July. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement 

 To help you create more relevant responsive search ads, you can now use location insertion to dynamically add where your product or service is offered. Once set up, your ad will automatically include city, state, or country names based on the locations of potential customers or their areas of interest. To review the number of times your ad is shown using location insertion, you can check anonymized and aggregated reports.

To make it easier for you to create more informative ads, we’ve improved the suggestions you see when writing headlines and descriptions. Now when you create a responsive search ad, you’ll see new categories that recommend commonly used phrases that highlight online availability, as well as shipping and return options for your business.

Analytics will now suggest new predictive audiences that you can create in the Audience Builder. For example, using Purchase Probability, we will suggest the audience “Likely 7-day purchasers” which includes users who are most likely to purchase in the next seven days. Or using Churn Probability, we will suggest the audience “Likely 7-day churning users” which includes active users who are not likely to visit your site or app in the next seven days.

Social Media

Slide into those DMs without clicking away from your timeline.

Rolling out on web. pic.twitter.com/BdaeYoyPu2

— Twitter (@Twitter) July 15, 2020

Instagram Shop will have fresh collections and products from brands and creators, as well as special curations from our social shopping channel, @shop. For those in the US, look out for our checkout arrows An image icon example of Instagram checkout arrows that show which products you can buy directly on Instagram without leaving the app. And later this year, we’re adding a new Shop tab in the navigation bar, so you can get to Instagram Shop in just one tap.

Brand Profiles offer a permanent home for brands on Snapchat, built around their unique investments in the app – starting with AR Lenses, native commerce stores, and content highlights. Brand Profiles bring these various brand experiences for Snapchatters together into a single home on our service.

QR codes are a digital front door that make opening a chat with a business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.

To make it easier for people to discover products, we’re making catalogs and individual items available to be shared as links on websites, Facebook, Instagram and elsewhere. And if people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well.

Search

Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by structured data and can include carousels, images, or other non-textual elements…Here are some reasons the new tool will serve you better:
It shows which Search feature enhancements are valid for the markup you are providing
It handles dynamically loaded structured data markup more effectively
It renders both mobile and desktop versions of a result
It is fully aligned with Search Console reports

When you search for “mortgage” on your phone, you’ll find a feature that breaks down the complex mortgage process into easy-to-follow steps to help guide you, wherever you may be in the process. It also connects you to a set of useful resources, including news articles, industry definitions and terms, a calculator to assist with payment plans and average mortgage rates. And for those looking for relief and refinance information, we’ll show some of the options available to you.