Digital marketing is a great way to get your brand out there for your potential customers to see. If you have a digital marketing strategy, part of it probably involves building audits. If only there were a way to make it a lot easier for you to build audits, which can take a painstaking while.
A digital marketing audit template can really help you with your digital marketing audit needs! Here are some of the benefits and ways you can use a digital marketing plan template to simplify your digital marketing workflow.
What is a digital marketing audit?
Beginning with the basics, a digital marketing audit is simply when you assess how all of your digital marketing efforts are doing. And this means all.
Maybe have pay-per-click ads, best practices you have put into place, SEO strategies, or other kinds of digital marketing. An audit can give you a thorough understanding of how it’s going, what’s working, and what is probably a budget sink and you should consider tossing it out the window.
A marketing audit can help you identify new opportunities, insights, performance trends, competitor information, and changes you may need to make. Performance metrics through a marketing audit enable you to take a data-driven approach to your company’s digital marketing strategy. Audits will look at Key Performance Indicators (KPIs) for your business to assess your performance in a data-backed method.
Depending on the kind of digital marketing you’re doing, here are the kinds of audits you might need.
Social media audit
A social media campaign can help you gain a lot of brand awareness. An audit may be able to help you see which platforms are giving you the most engagement, whether your brand style meshes with your social media voice, and more!
Since social media can depend on trends, it can be tricky to keep up with what’s the optimal kind of social media advertising. An audit means you can strategize with statistics in mind.
Website health and performance audit
If you are an eCommerce business, a website audit is more important than ever. Your website discoverability and quality determine greatly how successful your brand is. An audit can help you see whether you are providing a good user experience, a responsive website, a mobile-optimized website, and a website with intuitive navigation.
Email marketing audit
Emails are an excellent and popular way to market your business, as well as establish a closer connection with your customer base! Email campaigns can’t just be sent out randomly though. Open Rates and Click Through Rates are extremely important to take note of when your business is running an email campaign. By checking these KPIs, you can learn how to improve your click-through rate and open rate.
Content marketing audit
Content marketing can go a long way in terms of brand awareness, increasing leads, and bringing in more high-converting organic traffic. A content marketing audit will typically look at the type of content you are creating (such as blogs or videos) and evaluate its effectiveness. This can include statistics such as how many visitors are clicking on your content and more.
A content marketing audit template can help you look through your blog posts, and content assets, see which type of content you may want to scale up and whether there are glaring gaps that need to be filled in.
SEO audit
Many businesses know to invest in search engine optimization nowadays. This includes on-page SEO, content SEO, technical SEO, and other kinds of search engine optimization.
There are many things you need to look at when auditing your search engine’s optimization strategy, such as your site searchability, rankability, and more. This may be able to show you what the best-performing keywords are for your website, for competition, and which keywords are not helpful or even detrimental to your rankability.
An audit can delve into the performance and quality of your website from metadata, backlinking, where the traffic comes from, and grant you plenty of useful, actionable insights. If there are any indexing issues on Google, it can also hurt your website’s SEO performance, and an audit can help reveal that for you.
PPC audit
A pay-per-click advertising audit can help you see how your current ad campaign is performing and whether there are ways to enhance your performance. Usually, this will investigate metrics such as search impressions, click-through rates, average positions, as well as conversion rates.
Return On Investment (ROI) audit
A digital marketing ROI audit can help show if all of your digital marketing efforts have been having the desired effect and generating value for your business. An audit will usually look at indicators that evaluate your business’ digital marketing ROI, such as money gained from leads, conversion metrics based on the channel, and how well your advertising is going.
What is a marketing audit template?
A marketing audit template is a great way to start off your digital marketing audit process. Since the marketing audits are a template, they may need to be customized to suit your particular needs and goals, but once that is done, digital marketing audit templates can make the entire process a breeze.
Downloading a digital marketing audit template can help you with all of the elements of digital marketing.
Other templates that can help you out
Other than digital marketing audit templates, you can also take advantage of other kinds of templates to help you out.
Marketing case study template
If you use a marketing case study template, it can help you create a clear and effective case study. Case studies are often useful for teaching your business how to act in certain situations, especially challenging ones that need additional resources or thinking outside the box.
Workplan auditing template
A work plan auditing template can help you build audits for everything from payroll audits, purchase to payment audits, order to cash audits, and more. These audit templates may include analytics-enabled audit programs that can allow you to uncover additional insights and information into your workplace.
Google Digital Marketing Tools
Google is the search engine. Thank Google for providing us with tools that are free to use that are specifically tailored to the Google search engine algorithm.
Google Analytics helps you calculate ROI, analyze traffic to your site, evaluate customer interaction ways, and more.
Google Search Console helps you track and manage the organic visibility of your site.
Google Keyword Planner helps you with keyword research, understanding user behavior, and improving your overall rankability.
If these steps have been helpful, be sure to check out more on our resource database: The JuiceBox. Creative Juice is here to help with all of your digital marketing needs…and beyond!
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