Almost all companies today have at least dabbled into digital marketing at some point. Yet, according to marketing guru Robert Arloro, not all of them are taking full advantage of the benefits that digital marketing offers.
There are vast benefits that digital marketing can provide companies, but you have to understand how to fully harness the power of it if you want to get the most out of it.
Below are some of the key benefits of digital marketing today, and how you can use them to your advantage.
Cost Effective
Traditional marketing channels are very expensive, even today when they are used on a much less frequent basis than digital marketing. What digital marketing does is provide a chance for businesses to reach a wide audience at a much less expensive rate than traditional marketing, making it extremely cost effective.
With digital marketing, you aren’t limited to who you will reach and where you will reach them. With billboards, for example, you’re limited to a specific area — and have to hope that people see your ad when they drive by. With newspaper advertisements, you are again limited in regional scope, and have to hope someone actually picks up the paper and turns to the page where your ad is located.
Digital marketing allows you to reach customers while they’re using their mobile devices at any time of day, and wherever they are, for a fraction of the cost of traditional marketing.
Measurable
Digital activities generate a ton of data, and all that data can be fed into a platform to clearly tell you how your marketing campaign is performing. Unlike traditional marketing, you don’t have to guess whether people saw or heard about your company through an ad you ran.
You’ll be able to see in plain view how many people saw your message, when and where they saw it, if they engaged with it, and so on and so on. Not only does this allow you to see how your marketing messages are performing, it allows you to adjust on the fly if something’s not working or resonating with customers.
Legitimate
Nowadays, consumers trust companies that build up their online presence. Robert Arloro says this adds legitimacy to the company, which ultimately leads to customers feeling more comfortable purchasing from you — even if they’ve never heard of you before.
Your online presence should, at the very least, include a well-designed website and accounts on social media platforms. You can expand that to include other digital sources such as a YouTube channel or testimonials on third-party review sites.
The important thing to do is to figure out where your customers are and what they do online, and then make sure that you’re also on those places and active. It’s not enough to simply have an Instagram account if your prospective customers spend a lot of time there. You need to ensure that you are active on Instagram so that people can trust you.
About Robert Arloro
Robert Arloro is a digital marketer and marketing consultant with years of experience in the field. He currently works with businesses of all sizes to help them reach their digital marketing goals. Robert’s expertise includes SEO, social media marketing, content marketing, email marketing, and website optimization. When he’s not working, Mr. Arloro enjoys spending time with his family, playing soccer, and traveling.
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