When you’re looking for information about something online, what do you prefer: a massive block of text that you need to read through carefully or a quick and simple visual run-down? Your users feel precisely the same way – a picture is worth a thousand words. In the case of infographics, this saying is often true in a very literal sense since a well-designed graphic can easily contain the same information as a whole page or blog. But that’s just one of the benefits of infographics for digital marketing. There are many more reasons why you should consider adding infographics to your content.
What are infographics in digital marketing?
An infographic is any visual representation of information. In digital marketing, however, the word has a somewhat more precise meaning: it’s imagery that presents information on a particular topic in a way that is easy to understand. Typically, this includes simple visuals, graphs, and minimal text. The goal is to convey what you’re trying to say quickly and simply. If you want to use digital marketing to grow your business, this comes in very handy – being concise, to-the-point, and interesting is important for online marketing efforts as you often only have limited space for your message.
What are the benefits of infographics for digital marketing?
While infographics are not necessarily difficult to make if you know what you’re doing, they do require a bit of time, creativity, and skill. So why should you bother with them? The answer is simple – they come with some significant benefits.
They are eye-catching and attention-grabbing
Before you can tell someone more about your business, you need to first get their attention, and infographics indeed do the heavy lifting in this aspect. As visual content, they will naturally draw the eye and make your ads, posts, or tweets stand out. Furthermore, the information they provide will serve as a taste of what you offer, incentivizing people to read more of what you have to say. Given that you only have a few seconds before consumers are distracted, anything that grabs their attention quickly works in your favor.
They’re easy to consume and remember
People are visual creatures; we find information easier to understand when it’s presented through images. This is one of the main reasons why infographics are so popular – they can make even complex topics easy to grasp. So whether you use them in content marketing or digital marketing, they will help you get your point across in simple terms that most consumers will respond to. In addition to that, infographics are easy to skim or scan – they save time and effort for people who can’t or don’t want to read through a long text containing the same information. Finally, a good infographic is memorable. This makes it great for sharing important information that you want your customers to retain. And it doesn’t hurt that they can easily share it with others either!
They help increase brand awareness
One of the best things you can do for your business, especially when promoting a new venture, is to raise awareness about your brand. If people already know who you are and what you do, they will be more likely to seek out your services. So include your logo or business name in your infographics; that way, people will recognize them later.
They work well across different platforms
There is no shortage of ways to use infographics. They’ll make pages and blog posts on your website more engaging. You can easily turn them into promotional material for ads. If you’ve done some research that your industry would benefit from, infographics will make it accessible even to customers who are not very familiar with the topic you’re covering. And if you share them with your social media audience, you can quickly go viral with them. Any platform which allows you to share images is suitable for infographics. This makes them very versatile – you can pretty much share any information with any audience on any platform using infographics.
They keep you ahead of the pack
Infographics are an increasingly popular format for online content. So if you want to stay on top of the current trends, you’ll start including them in your strategy as well. This will help keep you relevant in the highly competitive world of digital marketing and ensure that you stand out from the crowd for all the right reasons.
Not only does this benefit your brand by building your image as a modern business, but it can also improve your marketing strategies. Because infographics are in high demand right now, you can use them to gain more links. After all, other websites will be more likely to link back to you if you have something relevant to offer. Furthermore, infographics with especially useful information may get shared by other websites. They’ll then need to link to you as the source. You’ll gain a backlink without any effort at all!
How to create quality infographics for digital marketing?
You can’t use just any infographics for digital marketing. You’ll only reap the benefits if the infographics you create are actually good. So what are the hallmarks of a quality infographic? First, start with relevant information. Even the best-designed infographics are useless if they don’t convey anything important. However, keep in mind that infographics don’t contain a lot of text, so focus on the most important things you need to share and phrase them succinctly. Then, select the right imagery. It needs to relate to the information you’re sharing while also being visually compelling. But remember not to go overboard. Infographics need to be simple and not overwhelm the reader. The key is finding the right balance – between image and text, informative and simple, interesting and easy to understand.
Katherine Rogers is a self-taught graphic designer from Ithaca, NY. Together with her husband, she runs a small web design and maintenance business out of her home. In her free time, she likes to visit art museums and go on long walks by the lake with her golden retriever.