The Benefits of Outsourcing Digital Marketing to an Agency

Most growth-focused small to medium businesses (or SMBs) reach a place where they realize they need to invest more in marketing. At that
point, the question usually becomes, do they hire in-house marketers or work with a digital marketing agency?

Though there’s no one correct answer, there are lots of advantages to outsourcing your business’s internet marketing, including not having
to hire additional staff. If you’re trying to decide whether to outsource your digital marketing, consulting with an internet marketing
company like Smart WSI Marketing can help you determine if it’s the right move for you. Call us today for a consultation. 

What Is a Digital Marketing Agency?

Digital marketing plays a major role in your company’s overall marketing strategy. Combined with traditional advertising, it helps drive
greater brand awareness through techniques and tactics like responsive website design and email and social media campaigns. Because it
creates a stronger online presence for your business, digital marketing is essential to growing your business and differentiating yourself
from the competition.

A digital marketing agency uses online marketing tactics to reach customers through omnichannel, single-channel, and multichannel marketing
techniques such as websites, email, blogs, social media, and more.

Benefits of Outsourcing Digital Marketing to an Agency

Like traditional marketing, internet marketing is an ongoing process. If it were only about putting up a website, sending occasional emails,
and posting on your social media accounts, it would probably make a lot of sense to do it yourself. In fact, many businesses that eventually
work with a digital marketing agency continue to do some of their online marketing in-house.

But hiring an agency gives you the best of both worlds. You get the most out of your online marketing strategies while still being able to
focus on other aspects of your business.

Here are some essential factors to consider when comparing in-house with outsourced marketing agencies.

Ready to Outsource Your Digital Marketing?

Depending on your needs and capabilities, in-house and outsourcing digital marketing can both be good choices. Still on the fence? Smart WSI
Marketing is an Edmonton digital marketing agency that can help you make the right decision. Call us today to learn more.