Marketing is a profession with a lot of knowledge to conquer customers, in which Digital Marketing is currently a trend. And one of the ways that you can learn about Digital Marketing is through books. Here are suggestions for books for beginners that you can refer to.
1. The 22 Immutable Laws of Marketing – Author: Al Rises & Jack Trout
If you do not have any background in Marketing, you can also start reading the book 22 Immutable Laws of Marketing. Because the content of the book contains 22 detailed rules and is accompanied by the most understandable illustrations to help you take the first step towards Marketing.
The highlight of the book is the most practical knowledge that will amaze you because of the application of this knowledge. At the same time, this knowledge helps you better understand the key to making businesses succeed or fail when implementing a marketing campaign. A most comprehensive book on Marketing will be a start and give you a good foundation before starting with the in-depth knowledge.
2. Facebook Marketing book from A to Z version 2.0 – compiled by media
Facebook advertising is one of the forms of Digital Marketing that is crowned when the social network has an increasingly large number of users. Therefore, books on Facebook Marketing have also sought after. And in that, the book Facebook Marketing from A to Z version 2.0 is a great suggestion for you.
The content of the book will help you uncover the iceberg that has never been revealed to marketers. These will be interesting experiences that will expose you to new knowledge and you will get a lot of lessons about the colorful world of Facebook.
3. Book The Art of SEO: Mastering search engine optimization – Author: Eric Enge, Stephan Spencer, and Jessie Stricchiola
If you are someone whose goal is to focus on website development, the book The Art of SEO: Mastering search engine optimization is perfect for you to explore. After studying the content of the book, you will know what the art of SEO is.
All the SEO knowledge contained in the book will teach you how to optimize for search engines. Thereby helping your website to be appreciated by Google and quickly appear on the top of the search results page. Successful SEO implementation is a way to help you increase website traffic in a quality way. However, implementing SEO requires a lot of work and time to get results. Therefore, you need to think carefully about the content of the book if you want to do it successfully.
4. The Big Book Of Digital Marketing – Author: John Cashman
The Big Book of Digital Marketing will be an overview page to help you understand how to operate and apply Digital Marketing for your business. You will be seen most authentically through practical experiences presented in detail and logic in the content of the book.
Although it was born 10 years ago, all the values ââstored in the book’s content are still complete. Therefore, you can rest assured to learn and apply from this book.
5. Book 50 Shades Of Digital Marketing – Author: Francesca James & Hannah Durham
This is a book called “the name says it all” when 50 shades are 50 aspects and angles in Marketing that you need to explore. After understanding these 50 factors, you have very valuable baggage and can start with Digital Marketing.
Some forms of Digital Marketing are mentioned in the book such as Content Marketing, Internet Marketing, Affiliate Marketing, Email Marketing, Social Media, Strategy, … And with 50 chapters there will be 50 different shades for you to enjoy. My passion for Marketing. Get it now if you want to get digital knowledge in a whole new way.
6. Big Data Marketing – Author: Lisa Arthur
Big data, also known as Big Data, is gradually becoming a trend in Marketing that every Marketer needs to understand. The book Marketing by Big Data written by Lisa Arthur herself – the CEO of a business providing leading data analytics solutions in the world, will show you the great power of Big Data is like.
Specifically, the content of the book will include measures to help you build an effective Digital Marketing plan. At the same time, you will know how to evaluate the effectiveness of a Marketing plan through numbers. This book is not only for Marketers, but any manager interested in the effectiveness of Marketing activities expressed through specific numbers should read and ponder this book.
7. Digital Marketing Book – From Strategy to Implementation – Author: Vinalink Vina
This book is ideal for those who are not familiar with each tool in Marketing. When the book was released at the right time when 4.0 was on the throne and the Marketing industry was changing according to this trend. Therefore, even though the book has just been released, it still receives a certain amount of attention from readers.
Summarized in five chapters of the book is a series of experiences strung together into a complete marketing process. From the moment the business project is conceived to the time of developing a Marketing plan, implementing, evaluating and the last step is optimal to get a new plan that is most effective. The book highlights that the case studies are illustrated from brands in some countries, so they are extremely close and easy to understand for readers. Accompanied by an extremely interesting and simple style, the book is almost not picky about the audience.
8. Branding 4.0 Book – Author: Philip Kotler
Philip Kotler is known as the father of the marketing industry, so for those who love Marketing, it is impossible to ignore the books that Philip Kotler penned. And the book Branding 4.0 is a prime example. The book will give you valuable knowledge in building a brand in the 4.0 era.
From there, you will see where you are lacking in branding. Because most businesses today are not too interested in branding, so the book will be a wake-up lesson for businesses to take the most appropriate preparation steps when competing with competitors in the 4.0 era. And those who are just starting with Marketing will also get the most overview of Marketing for brands.
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