The Best of Digital Marketing From Around The Web 7/31/20

As digital marketing evolves, it’s essential for digital marketers to keep up with the latest trends, tools, and terms. It can be hard to keep up with all of the new things that are coming out which is why our goal is to keep you updated with important information. In this week’s blog we touch on some terms you need to familiarize yourself with as well as different tools and strategies that you should be utilizing that will ultimately benefit you and your business.

Technological advances are redesigning the market landscape. Virtual reality (VR) augmented reality (AR), mixed reality (MR), machine learning, and virtual being are all terms digital marketers should be familiar with. These terms have quickly become one of the most accessible ways to market, communicate, engage, and teach. Learn more about these terms as well as some tips and tricks on how you can add augmented reality and virtual reality into your marketing strategy.

Did you know that your website speed is an essential part of your site’s performance? If your website isn’t a fast-loading site, it may be time for an upgrade. Even the slightest delays can lead to a decrease in sales, falling search rankings, and low customer satisfaction.  It is important to make sure that you are creating the best customer experience when people visit your website by using proper website performance tools and incorporating the aspects mentioned in the article.

The use of interactive content in digital marketing strategies is increasing day by day. Interactive content can transform your business by connecting with a broader audience using consumer targeted content. Don’t worry, this is easy to include in your businesses advertising strategy. Dive in deeper to learn more about interactive content and how you can implement it into your business.

Search engine optimization (SEO) is forever changing and growing. Staying pertinent to the evolutions within SEO is very crucial for all. Thankfully there are many SEO tools that are available today that can help control your website rankings. Keep reading to find out the top 10 SEO tools that will help with your rankings.

The word is out; your business should include video marketing because everyday, people watch at least one hour of online videos. Personalized video marketing is when businesses use data to market a video towards their target audience. This is a great tool for businesses to utilize because it can ultimately increase sales, engagement, conversations, and click-throughs. Read more to find out more about personalized video strategies and how you can use them for your business.

Need help with improving your digital marketing content or interested in learning what Robb Digital can do for you? today!

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