When it comes to email marketing in today’s day and age, timing is everything. Therefore, we strongly believe in using data to identify the best day and time to send out your various email campaigns.
The best email campaigns include stunning visuals, catchy subject lines, and effective CTAs, all carefully and strategically positioned to help reach higher open-rates, click-throughs, and conversions. It is important to keep in mind that your clients receive a ton of emails daily, so you need to figure out the best ways to work around this.
Thursdays are the best days to send emails in terms of the highest open-rate, Tuesdays placed second and Saturdays proved to have the lowest average open rate. When it comes to timing, between 8am and 9am showed to be the best time of day to send out emails, with open rates decreasing after 6pm. In addition to this information, one very important aspect to consider is your specific industry.
Other factors affecting email engagement are age and gender. Older audiences tend to respond well between 8am and 9am, as they check their emails before their work. On the other hand, college students don’t check their emails as early, but rather do so later in the day.
With regards to gender, for example, you need to keep in mind that a working mother will follow a different lifestyle compared to single women. Mobile phones have completely changed the game, allowing users to quickly check their emails while on the go. Mobile devices now account for 75% of all email opens across America.
If you are marketing a product and are trying to get purchases, you’ll need to create responsive email marketing campaigns, keeping in mind that the simplest of errors, such as a spelling mistake, can cause recipients to delete your email. Another important factor to consider is international time zones.
The best times to send emails is between 9-11am, as well as between 1-2pm as this is when people take their lunch breaks and have some free time to check their inbox. Alternatively, avoid sending emails between 6 pm and 5am, as people usually try to switch off and relax after a long day at work.
We can safely say that sending out emails on a Thursday is your best bet, as it received a 33.5% higher revenue per recipient rate compared to Tuesday and Wednesday. So, it’s safe to say that Thursday is the best day of the week to send out emails. Saturday and Sunday are the worst days due to low open rates, however, if you want to send one over the weekend, aim for Sunday evening as this is when people are at home, preparing for Monday morning.
You can achieve higher email open rates through advanced reporting and analytics tools, automating processes as far as possible, refining subject lines, and running A/B test campaigns.
Discuss your email marketing strategy with our team at Fuzion Digital: https://fuziondigital.co.za/contacts/
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