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Traditional Marketing vs Digital Marketing – Which strategy wins?
There are many strategies to attract customers, but which one is the best? Which strategy will get you more ROI?
Traditional marketing is a form of marketing that reaches the user without using the internet and digital marketing is the way of promoting products and services over the internet.
We are all aware that marketing trends are shifting from traditional marketing to digital marketing. Business cards have changed to digital cards, billboards and signage are almost dead, email marketing is heavily replacing telephone marketing and instead of brochures and pamphlets people are now posting in social media.
I’m not going to say that traditional marketing is dead.
No, not yet!
Watching attractive TV commercials of your favorite movie star cheering for a brand certainly has an emotional impact on you even today as they did 10 years before.
But there is more. A lot has changed in the marketing field and that too at a faster pace.
In this article I will be walking you through the differences between traditional marketing and digital marketing to help you to choose the best type of marketing for your business.
Sometimes, a mix of both will do better but that again totally depends on the type of business that you are into.
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Let’s dive in!
Traditional marketing:
The channels of traditional marketing include:
- Outdoor (posters, billboards, bus wraps, etc)
- Broadcast (Radio, TV, etc)
- Print (Magazines, newspapers, etc)
- Telemarketing (phone calls, text messages)
- Display signs
- Catalogues
Digital Marketing:
Common and popular digital marketing platforms include:
- Website & its content
- Social media posts
- Search engine marketing
- Clickable ads
- Email campaigns
Let me get into the specifics and top comparisons between traditional and digital marketing.
Target Audience
While traditional marketing gets you to reach only the local consumers, digital marketing enables you to reach the targeted audience from all over the world.
Customer interaction
The promotion mediums are not flexible in traditional marketing so as to integrate customers’ interaction but in digital marketing there are several ways to interact with the customers and gather their views.
Measuring the metrics:
Well, you will not be able to calculate the real-time results in traditional marketing whereas market results can be measured in digital marketing.
Personalized Communication:
Traditional marketing always involves only one-way communication. but digital marketing promotes two-way communication and helps to carry out personalized conversations.
Thus, digital marketing makes the customer feel that he is listened to and helps in offering better customer satisfaction which ultimately encourages brand loyalty.
Strategy refinement:
In traditional marketing, refining the strategies will take a longer time and only after analyzing the profitability index. It is easy to refine or update the marketing strategy as per the results when it comes to digital marketing.
Marketing Cost:
Traditional marketing is expensive whereas you can do digital marketing at a low cost. Websites or social media posts do not burn a hole in your pocket and paid ads are always your choice and even when you do, you will have control over the ad spend.
Feedback:
It is easy to track the feedback in digital marketing campaigns as there is open communication between the brand and the potential customer as opposed to traditional marketing where there is no chance to capture what the customer feels about your brand.
Which strategy wins?
It depends – only that can be a wise answer, but digital marketing can be the best answer considering the recent and fast-paced changes in consumer purchase behavior.
Why digital marketing is a powerful tool
Traditional marketing is less engaging, more expensive and measuring the ROI is more difficult. As many people are now spending most of their time online, it has become a suitable route to target potential customers of all ages and interests. Digital marketing hooks higher ROI and provides the opportunity for deeper levels of targeting and engagement. It helps higher conversions, lead generation, creating brand awareness and building brand trust and also allows retargeting.
Advantages of digital marketing:
Cost-effective:
You can do a lot with your budget even if it’s a limited one to achieve exactly what you want. Now if you are a start-up or a small business this is perfect for you.
Global Reach:
The reach is extensive and global. You can even target an audience specific to age, location, and interests.
Immediate Conversions:
On-the-spot conversions are common with websites and social media around. Ordering through apps has become the fashion of the day.
Find New Markets:
You can determine what your target audience are interested in through their customer profiles. Learning their interests can drive you into new and untapped markets. You can also analyze and find out using tools the sites that generate the leads which can help you to discover new markets to target.
Customized Communication:
Digital marketing allows audience segmentation and understanding of the various stages of customer purchase cycle. Content can be rephrased according to the consumer. A person who has heard about your brand will be looking for more and new information about your products rather than the customized content. Digital marketing gives you the freedom to communicate different messages to different peoples at all the stages of purchase.
Increase the speed of targeting:
By using Google Ads, LinkedIn ads or PPC you can reach your target audiences quickly. The benefit is that you can test new marketing ideas quickly to see which of them would work. As you need not wait for a longtime to see the results of your campaigns you can keep experimenting until you churn out a profitable strategy.
Even organic methods like Seo, content creation and organic social media optimization can offer the benefit of long-term visibility at a lower cost.
Wrapping Up:
The pandemic has made digital marketing as a “must” to keep your doors open. With digital marketing, whether it is growing your brand or improving your sales, there are no limits. Take advantage of the strategies that are suitable for your business and skyrocket your sales.
Are You Ready to Start?
https://www.eziosolutions.com/seo
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