eTail East 2018 is just one week away, and we’re excited to rub shoulders with first-rate brands at this leading e-commerce and omni-channel conference. Occurring in Boston on Aug. 6-9, eTail East will combine over 1,200 attendees and 100 speakers from 500 companies– consisting of L’Oreal, Dog crate & & Barrel, Wayfair, and more.
Iterable will be hosting two sessions at the event, alongside Paul Pender, E-Commerce Marketing Supervisor at ASICS, a global footwear and apparel brand name. ASICS is progressing its digital strategy by investing in items that serve health enthusiasts at all phases of their physical fitness journey.Join Paul and our team during these 2 discussions:1.” Making Gains:
How to Accomplish Your Retention and Physical Fitness Goals”(Monday, Aug. 6, 10:05 a.m.– Consumer Retention Roundtable): Which is harder– client retention or staying with a brand-new fitness routine? What if your retention metrics were reliant on consumers’fitness regimens? In this roundtable conversation with Jen Capstraw, Director of Strategic Insights and Ministration at Iterable, Paul Pender will share how ASICS introduced their physical fitness app in just 5 months, turning new users into loyal fans. Join us for a lively conversation, responding to the retention questions on every online marketer’s mind.2. “From Shoe to Service: Developing Smooth Customer Experiences That Win”( Tuesday, Aug. 7, 2:25 p.m.)
: Providing client experiences that win is no easy feat. With disruptive organisations like Netflix and Amazon drivingnew customer expectations, brands should create new ways to keep up and provide superior experiences. With over 50M subscribers across the world, ASICS has actually kept customers on their feet with innovative digital offerings, including ASICS Runkeeper and ASICS Studio. In this breakout session, Paul Pender goes over how ASICS surpasses consumer expectations by leveraging the best services and innovation to become more than a conventional retail brand.In addition to our sessions, we’re looking forward to a fantastic lineup of speakers. Here are a couple of executive presentations we have actually marked as must-see at eTail East:”
Material is King: Ways To Get Creative With Your Email Messaging to Drive Commitment & Revenue”(Monday, Aug. 6, 9:35 a.m. ): This keynote panel features Eve Loughran, Director, Digital Marketing
- at Camuto Group; Phil Irvine, Director, CRM at The Bouqs Business; Raphi Mahgerefteh, Founder & & CEO at Allurez; and Matt Harris, Co-Founder & CEO at Sendwithus. They’ll go over new and alternative types of material generation to incorporate into your e-mail program.”Screening New Digital Marketing Methods to Drive Acquisition”( Monday, Aug. 6. 2:05 p.m.): This keynote panel includes Brian Costello, VP, Digital Demand Creation at SharkNinja; Matthew Erley, VP, Development at Havenly; Mark Chou, VP, Development Marketing and E-Commerce at Away; and Mike Villalobos, VP, Sales at FuelX. They’ll go over video, social networks, influencer outreach and other methods for driving acquisition and get insight into how they measure the ROI of their efforts.C-Level Chat:”Growing Your Digital Company With a Focus on Quick, Fresh, & Easy”(Tuesday, Aug. 7, 8:20 a.m.): PJ Oleksak, Chief Growth Officer at FreshDirect, will share how FreshDirect has actually developed over the years and how they’re utilizing innovation to fulfill their clients where they are to provide a remarkable experience from homepage to checkout to delivery.”Surpassing the Roadblocks to Unified Commerce”(Tuesday, & Aug. 7, 12:05 p.m.): This keynote panel features Kim Czopek, VP, Digital Marketing at Lilly Pulitzer; Bridget O’Brien, CMO at Ethan Allen Global; Skye Spear, VP, Sales & Partnerships at Signifyd; and Sam Norpel, GM, Digital Commerce at Vitamin Shoppe. They’ll talk about how brands are approaching omni-channel and what they have done internally to better assistance combined commerce. “Marketing and Retail Experiences of the Future: Opportunities and Obstacles “(Wednesday, Aug. 8, 8:40 a.m. ): This keynote panel features Leslie Leifer, VP, Enterprise Method & Service Development at 1-800-Flowers. com; Gwen Bennett, SVP, E-Commerce & Marketing at Destination Maternity; Eleanor Morgan; SVP, Customer Experience at Casper; and Sara Spivey, CMO at Bazaarvoice. This keynote panel will
- discuss the impact of innovation on their company and how today’s client is challenging conventional retail and moving it forward in interesting new directions. Come meet the Iterable team at booth # 405 to get some swag and discover more about our development marketing platform.If you’re participating in eTail East, then we ‘d enjoy to discover more about your company objectives and share our finest practices for providing exceptional consumer experiences across all channels, so sign up to meet us at the event and take part in all the action!The post The Future of E-Commerce: Meet the Iterable Group at eTail East 2018 appeared initially on Iterable.