This blog will explore the principal goal of online marketing, the technology used in digital marketing, and its effect on businesses. This report was written after a conversation with Mr. Ryazan Tasha, Digital Media Manager at the MEC Agency in Amman, and will examine a current marketing revolution.
I want to thank my friend, the late Mr. Ryazan Tasha, who supplied me with a wealth of details to help inform my research. Also, my sincere appreciation belongs to Dr. Fatwas Hamad for guiding me through the research process.
History of Digital Marketing:
The term “digital marketing” was first introduced in the late 1990s. Through the 2000s and into the decade of 2010, it became increasingly sophisticated as a method to build a relationship with consumers that is both depth and essential. Although the term “digital marketing might not have been popular before the 1990s, marketing’s roots go back to the mid-1980s. Soft Ad Group, now Channeled, created marketing campaigns for large automobile manufacturers. Consumers would mail in readers’ replies to cards in magazines and get return floppy disks with multimedia content that promoted various automobiles and even offered free tests.
The rapid growth in digital technology has led to new avenues and possibilities for marketing and advertising. In turn, the rise of devices that can access digital media has resulted in the explosion of advertising on the Internet.
The statistics of 2012 and 2013 revealed that digital marketing was still growing.
Growth in the digital space is projected to be 4.5 trillion online advertisements annually, with digital media spending registering 48% in 2010. A growing portion of advertising comes from companies that use online Behavioral advertising (OBA) to make ads more personalized to Internet users. While it’s an interesting source, OBA raises concerns about users’ privacy and data security. These implications are crucial considerations for reliable communication. Digital marketing is usually called ‘online marketing”, “internet marketing” or web marketing. The term “digital marketing” has gained popularity as time passes, especially for specific regions. For instance, in the USA for instance “online marketing” is commonplace. It is also used in Italy it is often referred to as ‘web marketing however across the UK and around the world “digital marketing” has become the most commonly used phrase, particularly since 2013.
Digital technologies are becoming more crucial in all sectors of business activity. Because of its high levels of connectivity and the fact that the Internet is often compared to the wheel or the aircraft in terms of its potential to influence the future growth of society and business. In turn, the Internet has been the catalyst for many companies to reconsider the importance of technology, and the evidence already indicates its impact on the world.
A conversation was held with Ms. Ryazan Tasha, Digital Media Manager at MEC Agency, and a global marketing firm specializing in online marketing. In the interview, we talked about the significance of digital marketing and the effect it has on the business.
Tasha introduced me to the world of digital marketing by describing its main components, the methods of excellent digital marketing plans, and the issues that face this marketing sector as we are working as marketing team of Zetpo online store. The interview details are discussed in the following part of the report.
Aim of the Study
This study aims to examine the effects digital marketing has had on businesses, how professionals in the field execute marketing strategies, and what they use to measure their results.
As per Tasha. Tasha, digital marketing is how you convey the message of your product or service to your customers via online channels. The principal channels for digital marketing are social media, “anything that relates to the two ways of communications,” videos, content marketing, direct marketing, and digital and mobile marketing.
The most critical tasks digital marketers have to deal with daily are deciding the most effective channels to advertise their clients’ businesses using these channels to achieve the most benefit from maximum reach, collaborating between the publishers or providers for online services and clients according to the Mr. Ryazan Tasha mentioned, as well as to develop digital marketing strategies and begin the digital campaign on the plans.
The process of creating a Digital Marketing Plan starts with an appointment with the team from the customer and media to talk about the business of the client as well as the product or service and the goal of the client in the upcoming marketing plan, which marketing professionals know by the term “the After taking note of the client’s needs and requirements, the team conducts their research using their saved information. This can be described as “the records” or the database (which could be supplied to the company by the clients) to enable their marketing department to review the information to determine the client’s issue. What gaps exist in his marketing plan?
In a briefing in a briefing, the client will usually declare that their product is high-quality and performs well and at a competitive price; however, it’s not being bought. The marketing team conducts an analysis of the data as well as the current marketing strategy that the client has, employing SWAT analysis and root cause analysis.
The next step is, to begin with, the appropriate market for the product. The method of determining the right audience for this product is determined by analyzing the behavior of customers, their demographics, and the psychographics of the buyers.
After acquiring all the information about the customer as well as the business, market, and public, the marketers, begin with the implementation of their marketing plans in the proper manner and on the most appropriate channels. The goals of the campaign are established before the launch of any campaign. The marketers monitor the performance and outcomes of the campaign over the duration.
Based on these figures, they allocate the budget to highly engaged channels. That’s how media marketers can optimize the campaign’s effectiveness. From this discussion, I am convinced we can find the ideal buyer for our product with the help of the Internet and the Internet. Also, we can identify those who will purchase our product based on different facts and data from the customers, including the food they eat, their gender, age and income, and their last visit to a particular place. For instance, knowing that a user visited an online site for 20 seconds indicates that he was interested in the product. If he returns to the site, the marketers can alter the ads to something appealing to that similar “future customer,” such as an offer, a discount, or even the chance to win. Retargeting is it is a highly effective strategy for marketing via digital channels.
The most significant challenge faced by this segment of advertising and marketing within the MENA region is mainly the customer’s own due to the lack of awareness and understanding of the advantages of digital marketing. It is superior to spending many dollars on traditional or offline marketing. Like Tasha. Tasha mentioned, “The cost of unique users online is less than 0.01 JOD, unlike the offline costs per user which are up to 100 JOD sometimes.
The downside for digital media is that we are required to keep track of the channel’s contents, including web pages or online portals’ content, to ensure the safety of brands. We do not want our client’s advertisements to be placed next to a breaking news story on ISIS human rights violations or any content that makes racist comments. When you’re marketing offline, these issues aren’t likely to arise.
It’s an issue of the client’s merchandise or service to the market. Building a solid brand image in the customer’s minds is crucial as, according to research, the brain of an average person absorbs three major brands, so the client needs to create a great brand that can compete in the market. The product must be well-engineered, up-to-date, and desired by customers. “Everything else will be easier after that,” according to MEC Media Marketing Manager Mr. Ryazan Tasha.
The effect that digital marketing has on businesses generally will decrease costs of marketing by shifting from traditional/offline marketing into an amalgamation that includes offline and online marketing, with a particular focus on online marketing. In addition, the cost per user will drop. For instance, the 10,000 JOD investment in offline advertisements could draw less than 6,000 people. However, using the same amount of dollars online at the very least, 100,000 people will be drawn and thus could have interest in your offering.
Online marketing can also increase your products’ visibility and business since online marketing channels are the most popular in Jordan and across the globe. Promoting your company online increases product sales due to the correct target. If you have placed your ads in the newspaper, you won’t know who would read your advertisements, and if you have placed an outdoor sign on University Street, Amman, You don’t know the people who will be viewing your ads. Digital marketing allows for the exact targeting you want, which means that your product will yield profits and be seen by more people.
Brands are now direct sellers, bloggers, content creators, tweeters, and even friends without relying on media to deliver the messages. Consumers can find these brands, interact with them via social networks and tweet about them, and instantly let their acquaintances know their opinions or about what they’re planning to purchase.
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