The importance of Digital Marketing for your small business Part Two

In our previous post, The importance of Digital Marketing Part One, we discussed how digital marketing provides targeted reach and advanced analytics to help you along your marketing journey. Your business and budget can benefit hugely from a strong digital marketing strategy managed each month by a confident and dedicated team.

Reach people where they spend their time

The average internet user has an average of 5 to 7 social media accounts and about 22% of the world population is on Facebook. 76% of Facebook users are online every day. 30% of people on social media mention specific brands online when talking to friends.

Social media users spend around 37% of their social media time interacting with brands and ads. Facebook can seem a bit hit and miss if you don’t have a clear content marketing strategy in place. You can’t just create a page and post sporadically and expect positive results.

A social media strategy on its own is not enough, you need to make use of various online marketing methods to keep the leads coming in.

Easy to scale and adapt to changes

An initial investment is required with all marketing ventures be it online or traditional, but with digital marketing you’ll soon find out how little you need to get started and how easy it is to change budget as your analytic data comes pouring in.

With display ads, social media ads and search ads you can choose a daily budget and determine EXACTLY how much the campaign will cost you ahead of time.

If your campaign isn’t generating the desired results, you don’t need to wait for the ad budget to run out to start again. You can make small changes such as personalised targeting or increase your budget and then relaunch your ad.

The importance of digital marketing lies in the fact that you have the power over budgets and how to react to ad data. Monitoring your ads and analysing the data means making changes that reduce wasted ad spend, therefore saving you time and money.

How to be relevant online:

• Create a user-friendly website
• Invest in SEO (search engine optimization)
• Have one active social media profile
• Use Google Adwords
• Ask your happy clients for online reviews (you’re only as good as others say you are)
• Ensure that all your online marketing efforts are aligned towards the same goals

Did you know?

Over one trillion searches are performed online each year. Google holds the largest portion of these searches with over 3.5 billion of these queries. An estimated 8 billion videos are watched on Facebook each day, a large portion of them from businesses. Most consumers are searching for products and services online and if you’re not in on the action then you’re losing money to your competition daily. Most users don’t go past the third page of Google so setting everything up isn’t enough to remain competitive, you’ll need a solid digital marketing strategy to get you on the first page of Google.

Contact us today to see how we can help you make that happen.

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