ever-evolving consumer journeys, keeping your search technique approximately date is important. As you revisit your existing method to reaching customers through search, here are the most important existing and emerging patterns to bear in mind.
Search is Increasingly Used for Ideas and Inspiration
While consumers frequently look for particular products, they’re progressively relying on search for ideas and motivation on what to purchase. Actually.
Equipped with mobile apps, customers can rely on search for concepts at any time they’re feeling inspired: Google searches consisting of the word “concepts”have grown over in the past two years. “Bathroom remodel concepts,” “infant shower ideas,” “gift concepts for 9-year-old boy” … these search queries and others like them are occurring spike first thing in the early morning. As one Google. And with voice search ever rising, such trends are bound to grow. Currently, 2 in 5 customers utilize voice search daily. Almost do so to find info related to purchases. And according to ComScore, of all searches will be voice searches by 2020. Is Your Product Material Search-Friendly? There’s little doubt that search will continue to play a critical role in how customers find and buy items.