Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.
The research found that Greta Thunberg received the most readership online, with more than 188 million people spending more than 193 million minutes reading about her.
The hype around Greta continues into 2020, with her name often topping Twitter’s trending list as she joins climate change rallies around the world.
Other notable women highlighted from Taboola’s research include:
In 2019, the conversation continued globally about the movements and causes that put women in the spotlight. When looking at terms including the Me Too Movement, gender equality and feminism, more than 91 million people read these phrases across nearly 147 million page views. In total, people spent more than 58 million minutes reading about these topics.
Globally, out of more than 100 women that made headlines in 2019 who we analyzed, Greta Thunberg, who championed issues related to climate change, received the most readership online. More than 188 million people spent more than 193 million minutes reading about her.
She is followed by Germany’s Angela Merkel (170 million readers) and sports star Megan Rapinoe (68 million readers), who led the U.S. women’s team to their fourth World Cup.
To honor some of the biggest female newsmakers, Taboola decided to look into some of the biggest ‘firsts’ for women in 2019, across entertainment, sports, arts, science and more.
When looking at some of the ‘firsts’ for women in the entertainment world in 2019, most people read about:
When looking at some ‘firsts’ for women in the sports world in 2019, most people read about:
When looking at some big moments for women in the arts, sciences and activism in 2019, most people read about:
Methodology – Taboola collected and analysed data from its dataset of 1.4 billion users each month, and from sites where its products are installed and user permission is granted. It conducted a global analysis of more than 100 women who made the headlines in 2019, and looked at which names consumers were reading about most.