The One Digital Marketing Hack Every Small Business Owner Should Know

Digital marketing opens up a world of possibilities to promote your products or services. However, some small business owners feel overwhelmed by the complexity of the digital world. If you are among them, keep reading to discover a simple digital marketing hack that will help you connect with your customers and grow your bottom line.

What Is a Google My Business Listing?

You may know Google, the search engine that the overwhelming majority of internet users turn to for answers to everything from movie titles to age-old questions such as “What is love?” and “How many weeks are in a year?”

Google’s goal is to provide users with the most relevant information regardless of the type of questions they ask.

For example, Google offers features focused on images, sports leagues, maps, books, and, of course, businesses.

If you have a hard time understanding how Google can help you grow your business, consider the following. According to a study, the average business is found in 1,009 Google searches per month— That’s a lot of potential clients!

The part of Google dedicated to businesses is called Google My Business, a tool that allows business owners to manage their presence throughout Google. Having a Google My Business profile allows you to:

• Boost the visibility of your business
• Help potential customers find you more easily
• Manage your online reputation
• Increase your credibility

How to Add Your Small Business to Google My Business

Adding your business on Google My Business does not require specialized knowledge beyond having a Google account, which most people do anyway (for example, if you use Gmail, you already have a Google account).

If you don’t have a Google account, create one here. Once your account has been created, click here to head to Google My Business and start building your profile.

Here’s an example of how your business will appear on Google when a potential client looks it up:

As you can see, your profile offers some useful information, including address, a map, photos, business hours, and reviews from customers.

Having all this information in a single place helps customers make a purchase decision and makes it easier for them to find you, contact you, and talk about you online.

These are some previous posts you can check out for more ideas on how to lead with confidence:

At the Pomona Chamber of Commerce, our mission is to keep you up to date with the most relevant developments in business management and administration so you and your company can take advantage of new opportunities. Contact us by email ([email protected]) telephone (909-622-1256), social media, or click on this link to join and start enjoying the benefits of membership today.

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