Our digital marketing professionals have been helping clients adapt their business strategy to a COVID-friendly one.

84% of customers say the experience a business provides is just as important as its products and services.  In these unprecedented times, when customers are spending more time at home and businesses are going online, you’ll need to provide them with added value in order to stand out from your competition.  That value comes in teaching them something new about your products or services, or the industry itself.  Here’s what you can do to make that happen and gain leads. 

• Mix up your educational media. Even within a very static target market, preferences will always vary with regards to how customers wish to receive their information.  Some might prefer to read a short snippet on social media, and others might prefer to watch a detailed (but not too sales-y) video explaining your products and services.  Once again, data is important.  Evaluate your target market and see how they’re choosing to self-educate, and then tailor the way you reach them based on what you find.

One of GEM Corp’s specialties is helping businesses of all shapes and sizes market to their customers during this pandemic.  Save yourself time and stress, and outsource your marketing to us by contacting (866) GEM-CORP!