If you’re working as an accounting professional or small business advisor, you probably already know that the entire world went fully digital. We’re not just talking about storing and transferring files online, but also about business growth. You should understand that businesses of all sizes do not exist if they’re not present online.
If your clients own brick-and-mortar enterprises and argue that setting up an active, online presence is not necessary, you should explain to them that the opposite is true. Even if they run a small, local shop, the internet should be their best ally.
In this article, we will list the most prominent tips for setting up a solid digital marketing strategy. Advise your clients to implement these steps, and we guarantee they will be grateful in a few months.
Keyword Ranking
The first thing that small businesses need to do is to focus on keyword ranking. Namely, understand the fact that more than 75% of people never scroll past the first page of search engine results. Therefore, if they want to stand any chance against the big names, businesses need to make sure they are located on the first page when someone searches for terms that are relevant to their operations.
Good keyword ranking will greatly increase their organic traffic. It’s possible to pay Google to end up on the first page, but you should know that 80% of people ignore paid results. Therefore, organic search results are much more powerful.
Local SEO
Small businesses that provide services or sell products in a particular area must start focusing more on local SEO techniques. Local online searches are very powerful. Results show that 72% of people who do a local search visit a brick and mortar store within five miles.
If your clients decide to improve their local SEO strategy, you should advise them to improve their mobile strategy as well. The most important thing is to make sure that their website is mobile-responsive. That means that it works well on all mobile devices.
This way, when visitors access their website through smartphones, for example, they won’t be repelled by horrible design or functionality.
Social Media
For small businesses to succeed, one of the most important things they should do is to show people that they care. It’s often challenging for big companies to establish a personal relationship with their customers. However, this is much easier for smaller companies who do not have that many customers.
Social media platforms will allow them to get in touch and communicate with all of their followers on a daily basis. The three most important platforms to focus campaign on are Facebook, Twitter, and Instagram.
As you can see, advising your clients to build a solid digital marketing strategy today will pay off long-term, and this is particularly fruitful for small businesses. Getting the latest digital marketing trends right is bound to push them to the front page of the Google search results.
Perhaps they can’t outrun big conglomerates like Amazon, for example, but that doesn’t mean they can’t compete with them.
When clients ask you for help, advise them to create a proper digital marketing strategy, as it will boost their revenue.