The marketing that is carried out on the web is called a digital marketing or the meaning of digital marketing. It is an advancement that is made leaving behind the traditional method of marketing. In the year 1990, the practices involved in digital marketing had started and it has come a long way. In the present scenario, it has made a strong position in the promotion and advertising area. The reasons behind the Scope of Digital Marketing is its high influence in the shorter period of time are:
- Instant response
- Easy access
Selling products and reaching the target audiences has become very easy because of the prevailing techniques used in digital marketing that often fails in traditional and old methods of marketing. If a business doesn’t have an online presence then their target audiences will remain away from them and will migrate towards their competitors. This has made almost all companies realize that digital marketing is no more an option only but rather they have no option of marketing than digital marketing. This huge transformation in the marketing practices is the reason behind the fast growing of scope of digital marketing in marketing industry.
Less investment but high return!
The world has almost become purely digital. Worldwide the companies are starting making their position strong by an online presence. This is because, by small or no investment, the companies can easily reach their required sales and profits. The technology is growing very fast and so also the online presence of all companies. Therefore, this will lead to the creation of huge jobs in digital marketing by the year 2020.For remaining updated with the digital marketing practices you have to enhance your digital marketing skills in a continuous mode. As compared to the traditional economy, the digital economy is increasing 20 times faster.
The scope of digital marketing in India
With ever-increasing digital inclinations in India, is increasing the scope of digital marketing. Internet usage has increased massively in the recent years. According to research by the year 2020, there will be a tremendous increase in the demand for digital marketers.
Let’s first focus on the career prospects in digital marketing.
The world is becoming more and more digitalized because of cost-efficient, reliability and convenience found in digital marketing. Therefore, pursuing a digital marketing course will open up the door for many job opportunities like
- Digital marketing executive
Responsible for managing the team of digital marketing in a company and to carry out various responsibilities of digital marketing. The salary of digital marketing executive ranges between 15 lakhs to 20 lakhs.
- Manager in content marketing
Content marketing head is responsible for managing content marketing like blog handling, generation of leads, social media, video marketing.
- Content writers and copywriters
A content writer and copywriter is responsible for developing web content.
- Inbound marketing executive
An inbound marketing executive is responsible for developing a strategy for getting more and more clients. The strategy developed by Inbound marketing executive is deployed by a content marketer for lead generation.
- Social media marketing professional
A professional who is responsible for managing marketing in social media through various campaigns, relevant content to reach target audiences.
- SEO supervisory
The person who carries out all supervision of search engine optimization. The main goal of this professional is to enhance the number of website visitors by increasing the ranking in google search.
- Conversion rate reformer
The person responsible for handling the rate at which the visitors of a website are getting converted to clients. He uses various tools for optimizing the rate of conversion.
- Email marketing manager
This profession involves managing the digital marketing through email processing. It is an important part of business branding, as the email you sent to your clients says a lot about your quality.
- Web analytics supervisory
A web analytics supervisor is responsible for supervising the performance of the website. It includes enhancement of website traffic. By utilizing the google analytics and other online tools he can boost the traffic coming to the website.
After pursuing a course in digital marketing, one can get breaks in entrepreneurship like
- Digital marketing agency-A digital marketer can open his own agency where he can take projects from different companies and help their business grow through their digital marketing campaigns.
- E-commerce business- One can get ample opportunity by opening his own e-commerce business. Because of knowledge in digital marketing you can easily make the maximum selling of your products through tools and techniques you have learned through digital marketing course.
- Working as a freelancer -This is one of the most rewarding opportunities one can have and can work remotely as a digital marketer.
Thus, we can see how earning a digital marketing certification can help you in getting a great career. BeNetizen, is one of such digital marketing institute providing excellent digital marketing training like SEO training, SME training and SMM training.
Now when we have acquired knowledge about various career roles of digital marketing, now let’s focus on how there is demand of digital marketing in different sectors that is enhancing the scope of digital marketing.
- Business marketing
In addition to product development and management of finance in business, marketing plays an equally important role in the success of the business. With digital marketing businesses will get measurable ROI, thereby increasing the demand for digital marketing.
- Analytics sector
When marketing is done by digital means, everything is trackable. Therefore, it is very useful to study the user behaviour through digital marketing. This helps a lot to the department of analytics for making strategy and optimizing the process of business, product placement and features.
- Department of product development
As through digital marketing, it is easy for tracking of user behaviour, therefore it is of great help for product development department. As with the help of user behaviour the quality of the product can be developed. This results in increasing demand for digital marketers.
Thus, we can see how there is ever increasing demand for digital marketers in the all over the world. You must be wondering why the scope of digital marketing is being so much popular and why it is more superior than the traditional way of marketing? Well! Because of the following reasons:
- High sustainability and minimum use of resources like printing Ads, television ads, Radio Ads. This is the major reason why it is getting so much push from major enterprises.
- Easy understanding and user-friendly
- Easy availability and reliable-For digital marketing all we need is an internet connection and a device. It is available to the marketer all day.
- Cost effective- For starting digital marketing one needs to do a very small investment. For studying digital marketing also, the aspirant needs to invest very less in the course as compared to another professional course.
With such a huge demand for digital marketers, there is tremendous growth of digital marketinginstitutions offering courses on digital marketing. Be Netizen, is one of the best digital marketing agency offering various courses on digital marketing and services as well. If you are a student and want to have a lucrative career in digital marketing, then learn and progress with our keystone digital marketingcertification. If you are looking for digital marketing services then also we have an excellent solution for you.
Give us an opportunity to proof ourselves, we are sure we will exceed your expectations!