The SEO Roles Specialists Play in Digital Marketing to Boost Sales
There are many SEO roles that specialists play in terms of building a successful digital marketing campaign, find out what they are.
The internet has worked marvels in the arena of connecting customers with businesses. It helps them keep a track of their friends, family, latest news, tech trends, and brings products to your door with the click of a button. People love it, but with this new open-line of communication and access, competition has also increased drastically among businesses. This drives many online businesses to focus on SEO, but often without a solid understanding of the roles that SEO specialists play in order to create a successful strategy.
When SEO specialists execute their roles in SEO the right way this ultimately benefits the customer more than the businesses themselves.
Recent studies have shown that online sales could be the difference between a business that is made or broken.
Having said this, if a company is to survive the competition online, they have to be smart about what they are doing. This means that SMB owners / managers need to understand the different SEO roles that go into boosting those sales.
In this post we’re going to outline the different SEO roles your SEO specialists should be implementing for your small business.
1. The Role of Quality Content in SEO
I don’t know if you’ve noticed, but there’s a lot of content online, and since content is the backbone of a good SEO campaign — it makes sense to focus on it. Your content needs to reel in prospective customers and convert them into loyal ones. It’s also likely that your content will need to be varied and more often than not, in-depth. Most SEO specialists have a team that they depend on to address all the different aspects that go into good SEO, made up of SEO copywriters, outreach specialists and link builders.
Like I mentioned, you content will need to be diverse in order to reach your potential customers. Your content may include things like blog posts, social media accounts, infographics, videos, ebooks, guides, podcasts, and animations.
The motivation behind flooding the internet with great content on what you do, how you do it and why you do it better than your competitors is to ensure that potential clients can find you. Creating shareable content, ensures that your content will drive traffic to your website as well as give it a better opportunity to build inbound links and rank in search.
Many entrepreneurs get pretty overwhelmed with the many different SEO roles. That’s also why many business outsource managed SEO services like; assignment writing services by UK assignment help or any paper writing service for handling your content writing since this is one aspect that can take up a considerable amount of time, but can also be outsourced quite affordably.
2. SEO and the Role of keywords
In the case of SEO, keywords do not hold as much power as they did a couple of years ago. However, this does not mean that they should be forgotten as they still play a vital role in helping clients traverse the web.
Specifically, they are the first port of call for most buyers. To harness the power of keywords, a business would first need to distill exactly what it is they are offering. If your product is handmade or made-to-order, then this needs to be included. The same is true for the ingredient and/or materials used during production.
Understanding how people search for online content is of paramount importance. Knowing what keywords users type into the search bar both illuminates the path to the top of the search page and generates traffic.
Keywords are what makes your product unique and they will be the bait to bring customers to your website.
3. Yes, Social is a Factor
There are very few people in today’s society who do not have a single social media account. The customers that a business is trying to reach will most likely have more than one social media account, providing a powerful point of contact.
By including these platforms in your broader SEO plan, you will be creating a massive net that is capable of ensnaring potentially thousands of people. This can either be done with direct marketing through the use of Facebook Ads or by creating social media accounts for your business.
Because SEO ranking signals draw from social media mentions this will blast some energy into the marketing of this account. Utilizing social media will not only expand your customer landscape, but it will also aid in creating a human and more approachable face for your company.
4. The role of On-site Optimization
Optimizing a website or webpage for higher search rankings typically requires two things: on-page and off-page optimization.
Off-page optimization, as the name suggests, indicates tasks performed “off the website,” which are intended to encourage higher search rankings, whereas on-page optimization refers to tasks performed directly on the website or webpage itself and it goes well beyond creating awesome content. In fact, the role of on-site SEO is more technical in nature making is necessary for an SEO specialist to pay attention to;
• Page loading speeds
• Image Optimization
• Length of Content
• Use of Title tags ie: H1, H2, H3 etc.
• Permalinks
• Structured Data
It is also advisable to avoid the use of URLs that are convoluted or irrelevant. Metadata descriptions can help ensure better visibility on the search engine itself while site content containing internal links can aid in the on-page navigation. Google searches through your entire website, not just what users can see.
It’s essential to understand what SEO is and how it is important in the development of a Google-friendly website. For more understanding on the Anatomy of a Google Friendly Website, click here.
5. The SEO Role of Outreach
The role of outreach in SEO is HUGE. A good SEO specialist will be able to navigate the murky waters that outreach plays in link building and customer satisfaction. Never lose sight of the fact that the goal of marketing is to communicate with your audience and it’s all about building relationships with real people not just trying to sell a product or service.
Reaching out to real people is a core part of SEO in order to:
• Connect with Influencers
• Negotiate guest posts
• Build backlinks
• Increase Authoriy
Proving that you’re not some spam bot by taking the time to reach out with a humanized approach toward initiating contact works extremely well. This can happen through a number of ways, but the most common is e-mail.
You can generate all the great content you want, but without effective outreach to drive that content’s popularity — it’s a total waste.
Clearly, asking a Kardashian to promote your product or shoot you a link is probably out of the question. So, before you start firing off emails to David Beckham or another influencer who has a well-established audience you might want lay out a solid plan of attack. For example if you were marketing a professional coursework writing service to help students with college essay papers, thesis, dissertation and such — you may want to spend some time reaching out to influencers on college boards and pages.
6. The Role of a Good Reputation
Just because people are fighting all over YouTube, Facebook, Twitter, and Instagram, does not mean that you should too. Granted, this might be a mammoth task at times, especially when dealing with a rude or unreasonable customer, but a good reputation for your brand and business comes first.
Bad reviews and online squabbles tend to attract more attention than praise. Meaning that if you happened to get into it with a customer on Facebook, then you can almost guarantee that it will be the first thing a prospective customer sees when they search for your company on these sites.
It is therefore recommended to always keep it professional and if there are bad reviews already floating around the web, then try to stifle them by encouraging satisfied customers to rave about you online — a good SEO specialist will help you manage this.
Conclusion
It is insufficient to develop an SEO strategy without understanding the different SEO roles that are played. The internet is a dynamic beast. It is constantly changing and updating. An integrated and intelligent SEO strategy takes this into account. Your SEO specialist wears a lot of different hats and plays many different roles, but understanding the SEO roles outlined above will help you boost sales online and stay transparent when it comes to reporting.
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