Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This research study has actually been the reference in its domain, offering 360 ° insights in the online purchasers’ profile along with an exhaustive overview per sector and patterns in the market. Last Friday, the full research results existed at the Comeos Summertime Happening, but we have actually gathered the highlights of the research study in a 2018 commerce infographic …
60% boost in purchases via mobile
The number of purchases by means of smart device or tablet has increased with no less than 60% in the past year, as shows trade federation Comeos’ yearly large-scale survey (in collaboration with InSites Consulting). It also shows that the standard charge card are on the method out and that customers do not worry all that much about their privacy.2,014 Belgians were interviewed about their online purchases, as part of the study. After years of stabilizing, we now observe a first minor increase. 76% of the online surfers has made an online purchase this year, vs. 74% in 2017. Our top 3 of reasons for online shopping continues to consist of time-saving, home shipment and low prices.Bye bye credit card?Mobile is definitely arriving. Whereas in 2017, more than 50%of the individuals only made purchases by means of computer system or laptop computer, 1 in 3 Belgians these days does so by means of smartphone or tablet; this implies a 60 %boost compared to in 2015. As for payments, we have hugely turned to apps; the conventional charge card represent a quarter of the online purchases, which is 20%less than during the very first 2011 survey.Consumers do not fret about their privacy Whereas in the past, lots of people statedthat security was a barrier to perform online purchases, this no longer is the case today. A mere 1 in 7 feels hindered by this. And despite all GDPR legislations, just 15 %is reluctant to complete individual details on the internet.Similarly, half the online consumers does not see any concern in being assisted by bots or virtual assistants.
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