With this selection of the 5 best digital marketing online courses, you will learn all the skills and knowledge you need.
If you’re looking to break into the digital marketing industry, or simply want to learn more about the field, then you’ll need to know about the best online courses available. Here are five digital marketing online courses that will give you the skills and knowledge you need to succeed in this exciting and growing industry.
First of all: What is digital marketing?
Digital marketing is the process of using digital channels to promote or market products or services. It includes a wide range of activities, such as email marketing, social media marketing, search engine marketing, and content marketing. By using digital marketing, businesses can reach a wider audience more easily and efficiently. Additionally, digital marketing allows businesses to measure the results of their marketing campaigns in real time, making it easier to adjust their strategies as needed.
As more and more consumers rely on digital devices to connect with businesses, digital marketing has become an essential part of any successful marketing strategy. However, with so many different digital marketing channels available, it can be difficult to know where to start. Fortunately, there are a few basic principles that can help guide your digital marketing efforts. First, focus on creating quality content that will engage your target audience. Second, make sure your website is easy to use and navigate. Third, use social media platforms to connect with potential customers and build relationships. By following these simple tips, you can create an effective digital marketing strategy that will help your business succeed.
We want to make it as easy as possible for you to enter the promising and ever-changing world of digital marketing. To that end, we’ve handpicked five amazing online courses from Domestica that will give you all the skills and knowledge you need to get started.
1. Digital Marketing Strategy: Build Your Online Presence
Alice Benham’s course will teach you how to use online platforms efficiently for your business. She will tell you how to grab your audiences’ attention with custom content that resonates with them, and steadily improve your strategy by learning what metrics matter most.
What will you learn in this online course?
Your online marketing strategy will only be successful if you start by defining your end goal. From there, move on to the basics of a digital strategy and learn how to create one specifically for your business. Understand how social media platforms like Facebook, Instagram, and Twitter can benefit your company if used correctly, as well as other tools like Google AdWords and email marketing.
Your website’s success depends on three key elements: purpose, value, and frequency. You must also understand how to use popular social media platforms for your business. To do so, you will earn about the potential of each one. Finally, determine whether long-form content like videos or blog articles is effective for you by exploring different options and analyzing their feasibility.
Once you have all the strategy components ready, it’s time to integrate them. You’ll learn how to define your visual aspects and tone of voice, creating a cohesive online presence. And finally, see how to utilize metrics so you can improve your strategy as needed.
2. Learn Presentation Design and Create a Professional Template
In this highly recommended online course, graphic designer Katya Kovalenko will teach you how to create your own professional presentation template.
What will you learn in this online course?
Get to know Katya as she shares her story of how she left the noisy world of advertising and shifted her line of work to communicate more intimately. She discusses her influences, references, and talks about what inspires her to create.
To get started with design, first think about the overall direction you want to take. What is the mood or feeling you are going for? From there, start considering which colors, fonts, and layouts will best suit your project.
Before you begin designing your template, it is important to set up your workspace and choose the right theme and format. In this course, Katya will teach you the importance of using grids and walk you through a typical template layout. You will also learn how to select, adjust, and optimize images and icons. Finally, we will cover style source, proportions, line and character spacing, and alignment on all of the details of your template!
The master slide is key to an effective template design. By customizing each slide and utilizing different themes, you can create a powerful visual presentation that communicates your message clearly. Save time by learning how to correctly save, export, and reuse your templates.
3. Content Creation and Editing for Instagram Stories
In this course, Mina Barrio will teach you how to take and edit pictures for social media like a pro. You’ll learn all the tricks of creating and editing content that is both aesthetically pleasing and professional, with an emphasis on photography and videos specifically for Instagram success.
What will you learn in this online course?
Mina will discuss the distinction between Instagram feed posts and Stories. In addition, she tells you why it’s essential to use this tool if you want improved reach with your followers.
In this class, you will learn how to configure all the necessary settings to work with Instagram Stories. You will also receive guidance on developing a content strategy based on your goals and what is possible with this social network.
With all the prep work out of the way, it’s time to get down to business and start creating content. This will involve analyzing different types of content, such as still images and videos, and deciding which ones to use. Mina will also fill you in on all the options Instagram offers for creating and editing content, as well as other apps that can come in handy.
You’ll learn how to be creative and original by using text resources, images, gifs, emojis, etc. found on Instagram. You’ll also see how to create highlights stories that last longer than 24 hours as well as how to organize them effectively.
Lastly, Mina will give you her insider tips for editing content for Instagram Stories. She’ll discuss which apps she uses and how to use them effectively. After implementing her advice, you should see a significant improvement in the quality of your content and an increase in engagement from your followers.
4. Learn Google Ads and Facebook Ads from Scratch
In this digital marketing online course, Arantxa and Guillermo will teach you how to create efficient campaigns on Google Ads and Facebook/Instagram Ads. These two platforms are considered the most important in terms of digital marketing. With this course, you’ll acquire the practical knowledge needed to get any campaign creation down and learn various ways to make successful use of them.
What will you learn in this online course?
The advantages of email, SEO, affiliates, and paid marketing will be explored in this course with a focus on Google Ads and Facebook Ads platforms. Discover the importance of having a great marketing strategy and learn about objectives along with main metrics (KPI’s) to consider when analyzing results.
It’s time to design your marketing plan! Guillermo teaches you how to identify your client and potential market using Google Trends and other tools. You’ll learn how to determine which platform will give you the best results depending on your project type, as well as get some great advice for analyzing the competition.
Discover Google Ads’ true capabilities by learning how to create and post search, image, and video ads across multiple platforms. Additionally, assess your audience targeting methods and relevant metrics.
Arantxa will provide a step-by-step explanation of how to use various tools for your campaign launches. You will learn how to create Google Ads search ads and explore everything they cover, from extensions to texts. After the theory part is complete, you can put what you have learned into practice. This course covers creating graphic campaigns on the Google Display Network and video campaigns shown mostly on YouTube. In addition, discover more of Google Ads’ options such as Gmail Ads, Google Shopping, and more.
Now let’s explore Facebook Ads. One of the great advantages it has to offer is its global reach (also on Instagram, WhatsApp, or Messenger). Another advantage is the possibility of segmenting your ads, creations, and messages in a personalized way.
5. Introduction to Community Management
Ana Marin’s coursework will provide you with the fundamental skillset and vernacular needed to excel as a professional community manager in an advertising agency or as an independent contractor. Posting quality content is only one fraction of what it takes to be successful!
What will you learn in this online course?
A community manager is responsible for handling a brand’s social media accounts. In this guide, we will explore the daily tasks of a CM, the types of CMs that exist, and what you need to do to become one.
If you’re new to the field of community management, get started by learning some basic terminology. Familiarize yourself with what each social media platform is used for—since they all have different purposes—and find out how Google categorizes content.
After you get to know your competition and the content conversations going on in your sector, use a gap analysis under Ana’s guidance to meet the needs of consumers more efficiently.
Content calendars can be created easily and, although community managers might not produce content regularly, they should learn how to use opportunities in real time for the good of their brand. Additionally, social media management tools are readily available and useful.
Ana provides a detailed explanation of where to find reports analyzing the metrics related to your work and offers guidance on how to strengthen security measures for your account.
Digital marketing is a vast and ever-changing field, which is why it’s important to keep up with the latest online courses. These courses can help you stay ahead of the competition and learn about the latest digital marketing trends.
If you’re looking to improve your skills in digital marketing, be sure to check out these online courses. They offer a variety of topics and learning styles, so you’re sure to find one that’s right for you. Furthermore, you can find more recommended online courses for different needs on WE AND THE COLOR. Header image by Rh2010 via Adobe Stock.
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