The Top Instagram Marketing Trends, According to Digital Marketing Agency Rating Platform

Instagram boasts over 1 billion monthly active users and 80% of people on Instagram follow a business., a B2B marketplace connecting brands with digital marketing experts, identified the leading Instagram marketing trends that businesses can use to grow and engage audiences.

The top Instagram marketing trends are:

1. Using Stories to boost engagement

68% of millennial Instagram users view Stories on the platform, compared to Snapchat’s 49%.

2. Incorporating more video content

There has been an 80% increase in the time users spend watching video on Instagram.

3. Posting higher quality content, not more

More frequent posting on the platform is not correlated with higher engagement.

4. Continuing to use targeted influencer marketing

For every $1 spent on influencer marketing, businesses are making an average $5.20, with the most successful cases making $20 or more.

Brands can view the top-ranked Instagram marketing companies by price, expertise and location on

About Top Digital Marketing Agencies: is a B2B marketplace connecting brands with digital marketing experts around the world. The site acts as a directory of digital marketing companies carefully ranked by their area of expertise, industry experience and US location.

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