1. Plan Your Brand
From values to visuals and logo colours, your choices determine whether your brand will be eye-catching or totally forgettable.
It defines how others perceive you and acts as a backdrop and foundation to all your marketing campaigns.
Consistent, memorable brands increase campaign success through the power of brand awareness.
When it comes to fintech branding, a strong and positive brand image hinges on your ability to:
1. Focus on your target audience
Example: Millennials with high incomes and not enough time to manage their finances properly
2. Communicate who you are and the value you bring
Example: A fintech app that automatically organises your spending into categories, provides you with an easy dashboard for controlling expenditures, and offers tips for cutting costs
3. Convince customers you aren’t trying to scam them out of money
Example: Showcasing industry recognition and protection from a government-backed financial services compensation scheme
4. Show what you do differently compared to your competitors
Example: AI-powered suggestions for cutting costs on common expenses, like utility bills or weekly shops
When you recognise that finance is one of the biggest stresses in a person’s daily life, it becomes obvious how much it matters to use services that make the whole ordeal more manageable.
Presenting yourself as that service provider is essential to getting customers as a fintech brand.
So how do you do that?
We’ve broken branding down into an 8-step process:
You can read all the details in our in-depth fintech branding blog, so here we’ll focus on two examples:
Take ZBX, a cryptocurrency banking platform that recently overhauled its branding. From its logo to its streamlined, accessible website interface, it’s established itself as a modern and innovative brand that takes the friction points out of fintech.
That work was informed by careful, strategic research into the platform’s market position, including its audience and competitors.
TrulySmall Invoices is another example of great branding. Though its brand identity is very different from ZBX’s, both identities are clean, stylish, and simple.
And crucially, both are driven by user-friendly websites which put the brands’ values of innovation and accessibility into practice.
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