The survey found that over half (53%) of UK businesses believe the right payment solution is critical to the success of their business – allocating on average £64,000 to their payment solution every year. However, 90% of companies are experiencing issues with their current solution. In fact, over half (54%) of UK businesses plan to change their payment solution in the next six months.
We also found that 1 in 10 decision-makers don’t feel confident in identifying the right payment solution for their company. There is a huge opportunity here for payment solutions companies. If they boost their online visibility and drive brand awareness through digital marketing channels they will be able to stand head and shoulders above the competition and attract new business.
Are you ready to take advantage of the huge opportunity available to payment solution brands? Here’s a checklist to get you started on improving your digital marketing to attract decision-makers to your offering.
1. Convey the right message
Instead of selling your software, focus on the benefits it can offer to the end user. Show decision-makers how your product meets their needs. For example how is your payment solution as customisable to fit their business? How can it reduce human error and offer great customer support?
2. Use the right format
We know that decision-makers are time poor, so tailor your messaging to give them the answers they seek in easy-to-follow short format content. Short video, quick to understand graphics, easy to surface bite sized content. This is especially key when discussing your product features and competitor comparisons.
3. Use the right channels
Don’t focus all your effort in one place. Create a broad range of content tailored for the channels that decision-makers value and visit. Digital adverts, SEO and finfluencers should all be a part of your marketing strategy to ensure the right people will discover your business in the right place with the right messaging.
4. Build your brand
With one in five decision makers identifying lack of brand differentiation as a key issue in choosing the right payment solution, it’s clear that marketing isn’t all about direct response. Branding should be a key part of your marketing strategy, to make your product stand out from the crowd.
5. Hire a digital agency
Digital marketing is a huge opportunity, but it’s not always easy to go it alone. Enlist a team of experts who can guide you to success. Here at Tug we have years of experience helping SaaS brands improve their digital marketing. on improving your SaaS marketing and .
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