Digital Marketing is no longer a luxury, rather it
has transformed itself into a core necessity for any business to attract,
generate leads and form a compelling brand presence. This post of Digital
Kangaroos answers all your queries from what is Digital marketing, its need,
types, budget to how it helps your businesses thrive in this competitive world.
The number of people coming online is
increasing at an exponential pace. The modern digital mediums have completely
kicked offline and traditional marketing strategies. The new and trending face
of digital marketing is totally influencing the customer’s buying and shopping
decisions.
The success of any digital marketing
strategy is to follow the upcoming
trends and keeping an eye over the markets and changing customer behavior,
shares the CEO and co-founder of Digital Vidya– Mr. Pardeep Chopra. In an , Mr. Chopra explains
that personalization in your efforts would help you stay in the game for a
longer period. Relationship building- authentic and relevant should be your key
driving factors in all your marketing endeavors.
The #1 blogger and digital marketing
expert Neil Patel also insists on tapping into
the relationships. A story covered on
his website shares that influencer marketing
is the future. People love to listen buying advice from their favorite social
media or Youtube stars rather than a TV/Movie celebrity.
It’s all about personalization!
But, you should know how to identify key people who genuinely influence potential buyers.
Marketing is all about connecting, engaging
and persuading your audience at the right time and place. The Internet is the
only place where people are spending their time incessantly. This led to the
birth of Digital Marketing.
What is Digital Marketing?
Any form of marketing that involves an
electronic device or the internet is termed as digital marketing. Digital
channels such as social media, search engines, emails, backlinks, voice-driven
assistants, etc. form the essence of every digital marketing strategy.
How Does Digital Marketing
Work?
Digital marketing helps to connect the
businesses in places where most of their audience is hanging out i.e. over a
variety of digital channels. For example:
- Content keeps the audience
informed and updated regarding the latest trends, news, solutions to their
problems. - Social media helps the business
to pitch new followers and customers and engage them as friends. - SEO optimized the content and
helps to reach the person who has been searching for similar services/products
offered by you. - Email marketing/ blogging helps
to follow up with the audience and ensure that audience is getting the
solutions for the problems.
What Are the Benefits of Digital
Marketing?
In today’s scenario when every industry is
struggling to survive and sustain post-COVID-19, Digital
Marketing proves to be the silver lining of this darkest cloud on humanity.
A strong digital presence helps businesses
- Create awareness and engagement.
- Pitch new customers, followers
and convert visitors. - Shorten the buyer’s journey by
providing him appropriate answers to their queries. - Trigger social sharing and
boost word-of-mouth marketing.
What are the Different Types of
Digital Marketing?
1. Search Engine Optimization (SEO)
SEO is a process that involves various
strategies to optimize the website to rank high in the Search Engine Result
Pages (SERPs). This increases the footfall of organic traffic on your
website/blog or info-graphics.
If a strategy involves optimizing the
content on the page itself, it is called on-page SEO such as by working on keywords,
search intent, etc.
If the activities are performed off the
page, it’s called off-page SEO. For example: working on backlinks, social media
posts, etc.
There is another aspect of SEO as well that
focuses on the backend of the website such as coding, image compression,
loading speed, etc. This optimization forms the part of Technical SEO.
2.
Content
Marketing
Content Marketing is the core part of every
Digital Marketing strategy. Here content assets are developed to generate
traffic growth, traffic, leads and boost conversion. Blog posts, e-books, whitepapers, info-graphics,
etc. are forms of content marketing.
3.
Social
Media Marketing
Here marketing is done on the social media
platforms to drive more traffic, increase brand awareness and boost
online visibility for the business. The most common channels are Facebook,
Twitter, Instagram, LinkedIn, Pinterest and Snapchat.
4.
Pay
Per Click (PPC)
Many websites help you run a campaign where
the publisher is paid whenever your ad is clicked and helps driving traffic to
your website. The most common PPC site is the famous Google Ad. Here Google
allows you to pay for top slots on SERPs at a “per-click” price.
Some other channels are Facebook ads,
Twitter ads and LinkedIn’s sponsored messages.
5.
Email
Marketing
Email marketing is one of the best ways
used by companies to communicate with their audiences. Branded and customized
emails are used to convey deals, new offers, sales, discounts or events to
attract the audience towards the business website. Email marketing includes:
- Blog/ subscription/ newsletters
- Follow-up emails to website
visitors - Welcome emails
- Holiday Promotions/Loyalty
programs - Emails for customer nurturing
such as tips, deals, coupons, etc.
6.
Influencer
Marketing
Here the businesses pay another celebrity
(mostly from social channels) or other companies to promote and create content
that discusses their services/products/brands in a positive way. The influencers publish a video or post
regarding the same on their social media handles that influence the buying
decisions of their followers.
Does Digital Marketing Work for
All Businesses?
Digital marketing works for all types of
businesses whether small, medium or big. Digital marketing helps you reach your
potential buyers as well as identify your audience’s needs. But, no two
businesses have the same rules for digital marketing. The implementation
strategy varies from business to business and its requirements.
Budget for Digital Marketing?
You don’t need to set a big budget for your
digital marketing needs. In fact, the best digital marketing companies in
Punjab offer your monthly subscription plans. The best part is that you can
easily upscale, downscale and withdraw anytime you want. Secondly, the budget depends on what elements
of digital marketing you are planning to add to your strategy.
The main focus should always on creating
high quality and relevant content that your niche audience will definitely
consume and engage.
Get Set Go!
Ready to give Digital Marketing a try?
Contact us for an in-depth
analysis of your website and curate a customized digital marketing strategy to
generate more traffic and reap huge profits in your business.
In such times of COVID-19 Lockdown, our
team is working round the clock from home to ensure our clients get
uninterrupted and quality services.
Have
you joined the Digital marketing bandwagon? No, Join Now. It’s now or never!
Don’t let your competitors surpass you in the digital fight.