Competitive Intelligence for Business Growth
As a part of your digital marketing exercise, you can use competitive intelligence to prepare for new campaigns in a better way by using the experiences of your business competitors, studying how their audience has responded to their marketing campaigns, and comparing them to your own for creating more effective digital ads. Go one step further & beyond! Search for the data about advertisers &publishers in the online market, and also find out the vendors used by your competitors. Thus, formulate a more vast definition of your competition by looking at their targeted audience and seeing their potentially conversions. Always remember that your competition is much larger than you perceive; it is definitely not that small circle in your niche, it is