This martech startup just got £36M to help SMEs with digital marketing – UKTN (UK Tech News)

Artur’In, a French digital marketing solutions provider for local businesses, has secured €42 million (approx £36 million) in funding from growth equity firm PSG. 

With an office in London, PSG partners with middle-market software and technology-enabled services companies to help them navigate transformational growth, capitalise on strategic opportunities and build strong teams.

Partnership with PSG

PSG will partner with Artur’In to accelerate its development of Artur’In’s digital solutions and expansion into new sectors and geographies, both organically and via M&A.

Founded in 2016, Artur’In aims to help local businesses thrive in their digital presence and communication. The company has grown from a founding team of seven co-founders to over 140 employees in France, the US, and Ukraine.

Right now, the company serves more than 3,000 customers across sectors including real estate, automotive, insurance, and accounting.

One-stop-shop digital marketing solution

Artur’In provides SMEs with a one-stop-shop digital marketing solution to boost local visibility and customer acquisition via digital communication channels. 

Notably, the platform can automatically create and publish content, including social media posts and newsletters, run online advertising campaigns and manage customers’ broader digital presence across channels, including Google My Business.

Dany Rammal, Managing Director and Head of PSG Europe, said, “In our view, Artur’In’s technology offers a one-stop-shop to help SMEs develop their digital marketing function, which is crucial to customer acquisition and growth. Furthermore, we believe the Covid-19 pandemic has highlighted the importance of communicating with customers via digital channels, particularly for local businesses.” 

“We believe that the quality of Artur’In’s product and the market make it well-positioned for future growth and we’re excited to partner with the founding team of Artur’In,” added Romain Railhac, Director at PSG Europe.

 “We are thrilled to have found the right partners in PSG to support our continued growth,” added Dan Sefarty, CEO of Artur’In. “We believe that we have created a product that allows local businesses to focus on what they do best – serving their clients, safe in the knowledge that their marketing function is taken care of.” 

“We believe the Artur’In team is set up to manage a fast-growing company and that PSG will be a great partner to help us scale by combining organic and external growth,” concludes Alain Caffi, Founding Partner at Ventech.

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