This Week In Digital Marketing

In recent weeks, the world is increasingly being digitalized. With schools and businesses moving online and social distancing, we find an enormous number of people relying on search engines and social media either for information or entertainment. Has social media been a useful source during the recent pandemic? The answer to that is “yes”, social media giants like LinkedIn, Instagram, Snapchat, Facebook and Twitter are using their mediums as fertile grounds for targeting people with useful information and new updates to keep users entertained and connected. Let’s take a look at a few updates from this week’s digital update;

  • Facebook Launches “Tuned” App for Couples:

Isn’t this just the cutest feature? With a view to facilitating communication between partners during the time of social distancing, Facebook has made an effort to create a new app on its platform for couples to share private intimate interactions. With the “Tuned” app for romantic partners, you can be mushy quirky and silly even when you’re apart. The app allows you creatively express your love, share your mood and build a digital scrapbook for your social moments. Stay connected with your partner with the “tuned” app.

  • Pinterest Adds a New E-commerce Tool to Its Platform

Are you the type that loves to shop? Pinterest has got your back. The photo-centric app has recently launched a new verified merchant program on its platform for brands that deliver high-quality customer service. With this eCommerce feature pinners can shop products inspired by the pins on their board. A new “shop” option has been added which will include buyable recommendations based on the pins you’ve added to your board on Pinterest.

  • YouTube Bans Conspiracy Theories Linking Coronavirus With 5G

One of the most recent debates in the world today is the conspiracy theory that suggests 5G is the cause of COVID-19 however, YouTube is now putting a ban on any conspiracy theory video that links 5G networks to the COVID-19 pandemic. Any video streaming that violates this policy would be deleted.

  • LinkedIn Events Is Now Accessible

The LinkedIn event feature is back, the “event” feature is a unique tool that provides members with an easy way to create and join professional events that interest them. The feature helps grow active, professional communities by building authentic, face-to-face relationships. With a lot of businesses on lockdown during the pandemic, this tool could be another way to brand followers and increase engagement.

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