This Week in Digital Marketing: Google Rolls Out New Eco-Friendly Search Filter, Instagram Retires IGTV Brand, Clubhouse Expands Clips Access to All Users on iOS and more

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

• Google Rolls Out New Eco-Friendly Search Filter

Google is introducing new search filters to help people make more environmentally conscious decisions about how they travel. These new filters can help users find the most eco-friendly options when it comes to planning and buying travel appliances. Here is a list of the new search filters:

• Find Flights With Low Carbon Emissions: Google will now start displaying carbon emissions estimates for nearly every flight. This information will be displayed in the SERPs right next to the price and duration of the flight. This will help travellers factor carbon emissions into their decision-making process.

• Find Environmentally Friendly Appliances: With the new update to Google Shopping, users can now find the most environmentally friendly options when shopping for appliances. Searches for energy-intensive products like furnaces, dishwashers, and water heaters will return suggestions in the Shopping tab regarding the most sustainable options.

• Eco-friendly Routing in Google Maps: Starting 2022 in the U.S.and Europe, Google will highlight the most fuel-efficient route when searching for a location in Maps. 

• Coming Soon: Lite Navigation for Cyclists: Google shared that the use of biking directions on Maps have increased by up to 98% in cities around the world. To make it easier to get around via bike, Google is introducing an alternative to the standard turn-by-turn navigation called “lite” navigation. Lite navigation mode makes it possible.
• Coming Soon: Updates to EV Search: Google is making it easier to see hybrid and electric vehicle options. Now, users can compare them against gas-powered models, directly in search results.

These features will start to roll out in the U.S. this year, with more updates in 2022. For more information, click

• Built On GA4, Google Announces The New Analytics 360

Google is introducing a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new Analytics 360 has features like custom user roles and larger caps on dimensions, the ability to create product line sub-properties, audiences and conversion types. Now, advertisers can create product line sub-properties and customize their settings. Additionally, they will be able to create user roles to control feature access for certain groups of users. This iteration of Analytics 360 will have a limit of up to 125 custom dimensions, 400 audiences and 50 conversion types. 

For more information about this update, click

• Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

Instagram is merging its long-form IGTV offering into a more general ‘Instagram Video’ format. This means the end of separate IGTV videos and ideally, a more streamlined Instagram experience. Instagram explained that the combined video format is to make it easier for users to discover new video content.

The merging of IGTV and Instagram video will now provide new playback functionality for viewers. They will now be able to tap anywhere on a video to enter full-screen mode, and they will also be able to keep scrolling “to discover new video content from creators that interest them. In addition to the merge, Instagram is also adding new trimming tools and filters for all uploaded video clips, as well as location tagging in videos (these were not previously available for IGTV). The posting process for video clips will be the same, but in-feed previews will change. For more information about this update, click

YouTube is introducing new features to its platform that are designed to reward channel members in a way that is similar to how subscribers are rewarded on Twitch. YouTube channels that are part of the company’s monetization program are eligible to offer paid memberships to supporters. A channel “member” is a supporter who’s paying a monthly fee in exchange for exclusive content. These new perks are only for channel members and not for regular subscribers on YouTube. 

Currently, channel members get custom badges and emojis, exclusive videos, members-only live streams, and access to a feed of community posts. But with this update, YouTube is now adding membership milestones as a perk for those who keep their membership active every month. This new feature can be very helpful for YouTube creators. Once people start seeing the membership milestone advantage, they may feel motivated to sign up. For more information about this update, click

• Clubhouse Expands Clips Access to All Users on iOS, Adds New Link-Sharing Option for Rooms

After launching the ‘Clips’ option in beta weeks back, Clubhouse is now expanding the Clip Access to all users on iOS. First off, Clips is a new feature that provides users the option to grab the last 30 seconds of audio from a public room for third-party sharing. The Clips functionality is straightforward. When a user taps on the Clips icon, Clubhouse stitches the audio clip and shows options to share to other platforms. Clips is not yet available on Android, but Android broadcasters can enable clips to assist in sharing their broadcasts. 

In addition to this, Clubhouse has also added a new link-sharing option for private rooms, providing direct connection back to Clubhouse chats. Now, Clubhouse users will be able to tap on ‘Share a Room Link’, which users can then use to direct people outside of the app back to live chats. For more information, click .

Thank you for reading. See you next Friday for more news and interesting reads in the digital space. 

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