This Week in Digital Marketing: YouTube Analytics Gets 5 New Updates, LinkedIn Tests New ‘Dark Mode’ in its Desktop App and More

Welcome to our weekly review of major happenings in the digital space. Here are a few significant updates that might interest you;

• Google Search Console Adds New Regex Filter Options

Google has just updated the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex. Regular expression filtering was introduced to Search Console in April and starting today, the performance report filter supports both matching and not matching regex filters.

If you are wondering what a regex is, it refers to a sequence of characters that specifies a search pattern. Regex can be used to create advanced filters that include or exclude more than just a word or a phrase. Special characters which are called metacharacters are used in regular expressions to define a search criteria. To use regex filters in Search Console, start by creating a query or page filter, then select Custom from the dropdown menu. Google compiled a list of tips on SEOs for site owners who want to start using regex. For more information about this update, click

• YouTube Analytics Gets 5 New Updates

YouTube is rolling out five updates to its creators’ analytics data. This is to provide creators on YouTube with more insights on how users engage with their content. The updates includes:

• Membership Metrics: The new membership metrics in YouTube Analytics gives creators the data they need which is how memberships evolve over time. It reports on how videos helped a channel gain (or lose) members.
• This update involves two cards that were previously only available on desktop. The cards are “other channels your audience watches” and “other videos your audience watches”. This data is now available in YouTube Analytics on mobile.
• Video Performance Insights: The video overview page in YouTube Analytics on desktop provides a clearer, more visible explanation of video performance.
• Revenue Changes: YouTube Analytics is adding more insights to revenue changes. If revenue goes up or down due to a channel’s audience shifting to a higher or lower CPM country, YouTube will now call that out. This insight will be available on mobile and desktop.
• YouTube Posts Insights: Engagement metrics for YouTube posts, which were announced in May are now live. A report shows daily post metrics including impressions, likes, like rate, votes, and vote rate.

For more information about this update, click

• Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing

Google is looking to improve its protections for users who choose to opt-out of in-app data tracking on Android. As reported by the Financial Times, Google wants to add extra safeguards for Android users who opt-out of sharing their Advertising ID like Apple’s IDFA marker, which currently enables marketers to track their activity within apps. This update means that developers who try to access Advertising IDs for users who have chosen to opt-out will only be able to access a string of zeros instead of the identifier. 

Recognizing the ongoing need for a level of data tracking, Google has been working on its “Privacy Sandbox” experiments to cater to these evolving requirements. This will eventually give Android users similar controls to iOS users. For more information, click .

• LinkedIn Tests New ‘Dark Mode’ in its Desktop App

LinkedIn is currently testing a new “Dark Mode” display option for its desktop app. Most social apps already have a dark mode option available, but LinkedIn is testing theirs now. There is a certain hype around the Dark Mode option. It has a passionate community of fans, who seek out these color variants, maybe because it helps save their vision from the effects of blue light, or maybe they just like a new look. LinkedIn has confirmed that dark mode will be available globally in the coming months. For more information about this update, click .

• Instagram Adds New “Drops” Product Showcase To Help Boost eCommerce Activity

Instagram has launched a new product showcase option called “Drops” which highlights latest product launches from brands that users have engaged with or are interested in at the top of the Shop tab on the app. Drops can be a good way to help build hype and spark conversation around product launches on Instagram. It can help facilitate direct connection and maintain awareness with interested consumers.

In order for a product to qualify for a Drops listing, users will have to use the ‘Product Launch’ feature which is available via Commerce Manager for brands that have already registered for eCommerce tools on the app. Drops is currently only available to users in the US, and only on mobile devices. For more information, click

Thank you for reading. See you next Friday for more news and interesting reads in the digital space.

The post This Week in Digital Marketing: YouTube Analytics Gets 5 New Updates, LinkedIn Tests New ‘Dark Mode’ in its Desktop App and More appeared first on Wow Effect Communications.