Three cost-effective digital marketing strategies for dental practices
In 2023, running any business requires a prominent online presence: Both e-commerce stores and traditional brick-and-mortar businesses that in the past relied heavily on foot traffic and conventional types of advertising, says Aidan Dhaliwal, digital marketing manager at Get-Found. Dhaliwal gives digital marketing strategies that can grow dental practice businesses.
Three steps to tackle when promoting brick-and-mortar dentist businesses in 2023:
1. Learn what potential clients are searching for
Much of digital marketing is about understanding the client’s desires — and in this sense, the preliminary research of keywords and main search queries is extremely important.
Knowing what potential clients in the area are looking for when searching for dental services and what keyword combinations they use can determine the strategy and even the website structure.
Before working on a website, we conduct thorough keyword research beforehand. Often, we discover new keyword combinations with great potential. We can then implement them into future digital marketing strategies or create separate web pages to take advantage of search volume and low competition.
2. Design the website with SEO and user experience in mind
While the company’s website needs to showcase its best work, in many cases, business owners need to remember that it also has to be optimised for search engines in such a way that they can take advantage of free promotion done through organic website rankings and traffic.
When working with clients, especially those like dental businesses, who offer a wide array of services, we always highlight that search engine optimisation is one of the most cost-effective ways of website promotion.
Knowing how search engines work and how they rank websites allows you to significantly increase the number of leads without a big advertising investment by having a fast, responsive website, strategically-designed web pages, regular blogs and ranking high for relevant keywords.
3. Maximize your Google business profile
Google My Business is one of the most underrated website promotion channels, offering unlimited free exposure. However, it is often not being used proactively to take the most advantage of this free tool.
For local businesses, such as dental practices, it is essential to be creative and proactive with their Google Business profile. It’s a major source of website traffic and incoming calls for local businesses — but to maximise it, business owners should keep these listings as detailed and updated as possible, providing easy-to-read, factual information for all potential customers.
Just like your business website, Google My Business can be considered your business card, and it must reflect the most current information to avoid any misunderstandings with potential customers.
For more information, visit www.get-found.co.uk.com. You can also follow Get-Found on Facebook or on Instagram.
1. Learn what potential clients are searching for
Much of digital marketing is about understanding the client’s desires — and in this sense, the preliminary research of keywords and main search queries is extremely important.
2. Design the website with SEO and user experience in mind
While the company’s website needs to showcase its best work, in many cases, business owners need to remember that it also has to be optimised for search engines in such a way that they can take advantage of free promotion done through organic website rankings and traffic.
3. Maximize your Google business profile
Google My Business is one of the most underrated website promotion channels, offering unlimited free exposure. However, it is often not being used proactively to take the most advantage of this free tool.
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