By Tom Wozniak, Head of Marketing– published on Forbes.com on 9/9/20
To say 2020 has been a tough time for marketing professionals would be an understatement. While some business and markets are affected more than others, every marketer has actually needed to take a step back and reevaluate their marketing strategies to adjust to an unexpectedly changed landscape.
Numerous business might take this chance to get on board the latest platforms and marketing channels to engage with their audiences in entirely new methods. There are certainly excellent factors to evaluate new interaction channels, however when you are reassessing your marketing strategy, do not neglect some of the more reliable digital marketing techniques that already have a performance history of success.
Here are three well-established digital marketing channels that you must consider either contributing to your strategy or increase.
When it comes to digital marketing, email is the granddaddy of the industry. However, like wine or scotch, email marketing keeps improving with age. Today, e-mail can adapt to accommodate the gadget a recipient usages to access their inbox, from a smart device with a touchscreen to a desktop with a mouse and whatever in between. Messages can concentrate on text or end up being almost as interactive as a site.
If you aren’t already using email marketing, this is the best time to begin integrating it into your marketing technique. Even if e-mail is currently a part of your strategy, this is an excellent time to reassess how you’re utilizing the channel and search for more chances to integrate it and drive results. At OPTIZMO, we’re seeing an increase in general e-mail marketing activity throughout companies in numerous markets. With a lot of more individuals working from house, at least momentarily, email can be even more efficient at driving results.
Check out the rest at Forbes.com.
Tom Wozniak directs Marketing and Communications for OPTIZMO Technologies.The post 3 Necessary
Digital Marketing Channels In 2020– Forbes appeared initially on Optizmo.
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