Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts.
We increasingly use a mixture of our smartphones, tablets, laptops and desktops
in our daily lives when searching for information or buying a product online,
and this behaviour extends to the way we search and book our holidays.
Having a solid digital marketing strategy can help you to stand out
from the competition, entice users to consider your destination and ultimately convince
them to book a stay at your hotel.
Here are three international digital marketing strategies for resort hotels that you should consider if you want to boost your bookings from international travellers.
Boost brand awareness using your website
Many hotel managers want to use their website to get more direct
bookings, as this allows them to avoid paying commissions to online travel
agencies. However, if your brand awareness is low, then it would be a better
idea to use your hotel website as your main tool to improve your brand
awareness. Once users find your brand, they will possibly prefer to book via an
online travel agency who will be able to provide them with flights, transfers and
hotel rooms at a single point.
Create a connection using social media
Social media is a great way to get in touch with travellers and stay
connected with them. It enables resort hotels to engage with travellers from the
inspiration stage to the booking stage. A recent study by Mintel found that 40%
of UK adults like to post stories/pictures of their holiday on social media. This
is especially true of younger travellers, aged 16-24 years old. By harnessing
the power of social media, you can attract users in a natural and fun way.
Showcase your hotel using video
I just wanted to touch on video content specifically, as video content
is a great tool that you can use across all platforms. You can use videos on
your website, your blog, on social media and even on your ads. Having your own
channel on YouTube for your resort hotel can also be a good tactical move to
showcase your hotel’s videos.
I hope this has given you a useful introduction to digital marketing strategies for resort hotels. For more in-depth information, read my free, full-length guide here. The guide covers: