Three step method that will supercharge your online sales, guaranteed.
This process is made up of three key stages: Conversion Rate Optimisation, driving traffic to your site and finally Analytics.
We will go into more detail with each step below.
Step one: Website Conversion
Website conversion or Conversion Rate Optimisation is a simple process that looks at your existing traffic and site performance.
It allows you to discover any pain points or friction your website visitors might be encountering on your site. The goal is to eliminate this friction making the customer journey more intuitive and enjoyable. The results are simple, higher conversions and sales based on traffic that already comes to visit your site, genius!
A typical conversion rate of 2 percent means for every 400 visits you receive you would get 8 conversions/sales. If you increase the conversion rate by just 0.5% you would receive an extra two customers.
CRO offers two distinct advantages:
• It converts your existing traffic at higher levels.
• It reduces the cost per acquisition of new traffic.
Step Two: Driving Traffic
At 360dgital Hub, we use only direct response channels, these drive tons of online sales and conversions at the lowest possible cost per sale.
Search engine optimisation is the foundation on which every site is built and is the first port of call. All existing rankings should be bench-marked for your entire site, title, h1, url’s, meta descriptions and content should all be reviewed. Competitor and keyword research should also be conducted to determine the highest volume search terms for your industry. This activity will put you on a sound footing to achieve top three rankings.
There is no better advertising medium that exists today for driving and converting traffic into customers than Google AdWords.
AdWords allows you to display your product or service to a potential customer at the exact moment they search for it online. It is an incredible revenue generating machine when it is set-up and optimised correctly.
Remarketing is a cost effective way of getting previous visitors back to your site to convert. Remarketing displays a banner relating to your business on various websites to visitors who were just on your site tempting them to come back and convert.
Step Three: Analyse
Analytics will inform the whole process. It will enable us to see overall website performance:
• Number of visits and traffic sources.
• Conversions/sales by traffic source.
• Campaign performance.
• Keyword performance.
• Location Performance.
• Landing page performance.
• Track offline marketing performance, Radio ,Tv, Print.
Analytics feeds the whole process in a constant never ending feedback loop, get in touch.
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