TikTok probably does not come to mind when thinking of the top promotion platforms for cars. A study has found that more than 40 percent of people who are on TikTok are planning to buy or lease a car in the next six months, making TikTok a huge contender for automakers and marketers in connecting with applicable, engaged, and feasible consumers.
As a result, TikTok has recently launched a new Auto Dealers Playbook, which is used to provide crucial insights and notes for car dealers looking to maximise their promotional hard work in the app.
This 78-page playbook is available for download! TikTok provides some overall notes on the platform’s artistic influence and operation. Users on TikTok spend an average time of an entire movie on TikTok each day, that is a lot of time spent in-app.
More than 20% of TikTok users claim that the app is more entertaining than other entertainment platforms. TikTok also states that it has reach to be able to connect with crucial car buyer segments as well as influencers. Again, you might not incontinently suppose of TikTok as a critical platform for connecting with car buyers, but these stats show that there’s significant, influential power in-app.
The playbook also contains TikTok marketing strategies and how to increase your in-app presence. There’s also a range of creative stylish practice tips and approaches, along with case study exemplifications to inform your thinking.
Eventually, TikTok also outlines more specific rudiments to help guide your approach, including essential tips, announcement formats, bidding options and more. There’s a ton of advice and notes in the full guidebook.
Some interesting stats:
44% of TikTok users are planning to buy or lease a car in the next 6 months
80% of TikTok users had an influence over the last car they or their family purchased
39% of TikTok users are less likely to have a preferred dealer of choice
1 in 3 in-market TikTok users would be willing to travel far distances to purchase or lease their next vehicle
Something intriguing to think about for your strategic planning.
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