If there is a social network that has set a trend in 2022, it is TikTok. Of all the social networks, this has been the one that has had a resounding success that is expected to continue to increase in recent years; it is for this reason that it has served as a platform for digital marketing strategies.
The popularity of TikTok in the last two years is undeniable; it seems that the pandemic and confinement have boosted the use of this social network and it has become a favorite among young people and adults. However, beyond entertainment, it has become the ideal application to create a communication channel with consumers.
According to this portal, Spain is one of the European countries with the most TikTok users. It is estimated that there are currently almost 9 million Spaniards subscribed to this social network, surpassed only by the United Kingdom, Germany, and France.
Although the main purpose of TikTok has been entertainment, the wide reach of this social network has made it a very useful promotional tool and a very positive scenario for digital marketing campaigns.
TikTok, as well as Instagram and Facebook, has been working on incorporating a monetization model that has favored influencers and also small and large brands. TikTok’s tremendous growth has meant that its algorithm has enabled brands to gain exposure to a large audience.
Companies have found in TikTok many advantages to exposing their products or services; either by generating more traffic to their website or even using certain tools such as advertising, as is the case of TikTok Ads.
How does TikTok work?
TikTok basically works like the rest of the known social networks. Its users can create a video, generally 15 seconds long, although they have incorporated the option of creating videos up to 3 minutes long.
This social network has allowed users to add audio, sounds, and some editing tools to make a personalized audiovisual creation. Most of the videos that tend to be successful are related to comedy or music.
Digital marketing specialists have paid a lot of attention to TikTok not only because of its popularity but also because of the way its algorithm works. It is possible to watch videos without following users, as the application is responsible for showing content to people according to their own tastes or preference. For additional tips and information on how to buy tiktok likes, you may visit their page for more info.
TikTok is a very particular social network because it offers content that is different from the others, less formal, and much more interactive, since at the time of creating it, there are hundreds of possibilities and trends that are in fashion that can be used to connect differently with consumers, in the case of a brand.
Just like Instagram and YouTube, TikTok also allows live broadcasts; however, it differs from the others thanks to the option for users to make virtual gifts to the creator or owner of the account, which is represented as “diamonds” on the platform but can later be exchanged for money.
Young people and teenagers are the most active users of TikTok, and these statistics have led digital marketing specialists to use this social network to their advantage in order to reach this demanding and demanding young audience.
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